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发表于 2017-11-9 22:23:55
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Cyber Monday (11/27)
网络星期一(11月27日)
如果说黑色星期五是美国零售业一年中的最高峰的话，那么“网络星期一”就是全美一年中最火爆的网购日了。
Cyber Monday is a marketing term for the Monday after the Thanksgiving
holiday in the United States. The term "Cyber Monday" was created by marketing
companies to persuade people to shop online. The deals on Cyber Monday are
online only and generally offered by smaller retailers that cannot compete with
the big retailers.
网络星期一是一个营销术语，指的是美国感恩节假期后的第一个星期一。市场营销公司发明这种说法以鼓励人们网购。网络星期一的交易均发生在线上，一般都是由规模较小的零售商提供服务。他们无法与大型零售商相竞争。
In 2016, according to Adobe Digital Insights, Cyber Monday hit a new record
with $3.45 billion, and it's the first time that online sales in one single day
surpass $3 billion in US history. The numbers are up 12.1% from a year
earlier.
据Adobe数字营销观察称，2016年网络星期一的成交额创下了34.5亿美元(约合人民币229亿美元)的新纪录，这是美国有史以来单日线上销售额首次突破30亿美元。这一数字与上年相比上涨12.1%。
12月电商购物节
Green Monday (12/11)
绿色星期一(12月11日)
Created by eBay in 2007, Green Monday is held the second Monday of every
December. Sorry environmentalists, this day has nothing to do with hugging trees
— it's all about saving some greenbacks!
绿色星期一指每年12月份的第二个星期一，由易趣网在2007年发明。先向各位环保主义者道个歉，绿色星期一和环保没有任何关系，这一天的存在是为了节省一些美钞。
Since 2010, Green Monday has consistently ranked as the third heaviest
online sales day of the year. And for good reason: Many retailers, including
Walmart, Sears, Macy's, J.C. Penney, and Amazon take part of this shopping
day.
自2010年以来，绿色星期一连续被评为第三大在线销售日。这是有原因的：沃尔玛、西尔斯百货、梅西百货、彭尼以及亚马逊等众多零售商都会参与绿色星期一的活动。
Free Shipping Day (12/15)
免运费日(12月15日)
Free Shipping Day is a one-day event held annually in mid-December. On the
promotional holiday, consumers can shop from both large and small online
merchants that offer free shipping with guaranteed delivery by Christmas Eve.
The 2017 event is scheduled for Friday, Dec. 15.
免运费日是每年12月中旬举办的一日促销活动。在这一天，消费者在大大小小的电商平台购物都可以享受免运费服务，且商家承诺在圣诞夜前保证交货。2017年的免运费日定在12月15日，星期五。
Free Shipping Day was started in 2008 by Luke and Maisie Knowles, founders
of Coupon Sherpa and FreeShipping.org, in an effort to extend the online
shopping season.
免运费日始于2008年，由Coupon
Sherpa网站和FreeShipping.org的创始人卢克以及梅西•诺尔斯发明，目的是为了延长网络购物季持续的时间。
Super Saturday (12/23)
超级星期六(12月23日)
Super Saturday or Panic Saturday is the last Saturday before Christmas, a
major day of revenue for American retailers, marking the end of the shopping
season. Super Saturday targets last-minute shoppers. To compete with each other,
stores offer significant discounts and extend store hours in an attempt to
attract customers and drive impulse buying.
超级星期六是圣诞节前的最后一个星期六，对美国零售商来说，这一天是创收的重要日子，标志着购物季即将结束。超级星期六针对的是最后一批购物者。商家们为了彼此竞争，会推出大幅折扣并延长营业时间，从而吸引消费者，鼓励冲动消费。
Due to Super Saturday's proximity to Christmas, shoppers are typically
reluctant to venture online for deals, as purchases may not be able to arrive in
time for the holiday. However, this is not always the case. If customers are
unable to gain access to the stores, like what happened during the North
American blizzard of 2009, customers who have little time left to buy their
gifts may be forced online.
由于超级星期六接近圣诞节，顾客们通常不愿意冒险网购，因为购买的商品可能无法在圣诞节按时抵达。但有时候也不一定。如果顾客无法去商店购物，比如像2009年北美暴雪那样，没有时间买礼物的顾客可能被迫网购。
Christmas Eve & Christmas Day (12/24-12/25)
平安夜和圣诞节(12月24日-25日)
These days are, obviously, low shopping days. That’s because most people in
Western countries are not online or in shops, but instead spending time with
their family and friends.
很显然，这两天购物的人较少。因为大部分西方国家的人这时不会上网或逛街，而是花时间陪伴家人朋友。
However, when it comes to ecommerce, the whole world is retailers’ market.
In many countries, November is no more significant than December. In many
Western countries, there’s also Boxing Day (the 26th) which is an opportunity to
buy end-of-season items.
然而，在电商领域，整个世界都是零售商的市场。在许多国家，11月并不比12月更重要。很多西方国家还有节礼日(12月26日)，这也是购买季末商品的机会。 |
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