MCDONALD'S has unveiled its new burger boxes... and they're like nothing
we've seen before.
麦当劳推出了新款的汉堡盒……而且它们跟我们以前见到的汉堡盒完全不同。
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The fast food chain has teamed up with fashion icon and Britain's Next Top
Model judge Julien Macdonald OBE, whose red carpet gowns have been worn by
A-list celebs like Jennifer Lopez, Taylor Swift and Kim Kardashian.
这家快餐连锁店与时尚达人兼英国模特新秀大赛评委朱利安·麦克唐纳达成了合作。詹妮弗·洛佩斯、泰勒·斯威夫特以及金·卡戴珊等众多一线明星都曾穿过麦克唐纳设计的红毯礼服。
He crafted the luxury burger boxes for the McDonald's Signature Collection,
which will be available in over 900 McDonald's restaurants across the UK by the
end of the year.
麦克唐纳为麦当劳签名珍藏系列汉堡精心设计了这款奢华的汉堡盒。到今年年末，英国900多家麦当劳餐厅就可以提供这种汉堡盒了。
The premium burgers come in three flavours – The Classic, The BBQ and The
Spicy - and all of them include fancy ingredients and 20mm thick beef
patties.
这款高级汉堡有三种口味：经典汉堡、烤堡和辣堡，所有的汉堡都使用了精选的原料，还搭配了20毫米厚的牛肉饼。
The bling containers are printed with Julien's trademark crystal detailing
and embellishment , along with the restaurant's iconic golden arches.
这款奢华的汉堡盒上印着朱利安的水晶装饰标志以及象征着麦当劳的金色拱门。
Speaking about his design, Julien said: "I drew inspiration from my fashion
creations and iconic embellished red carpet dresses.
谈及他的设计，朱利安表示：“我从我的时尚设计和标志性的红毯礼服装饰上获得了灵感。”
"This was translated into a gold baroque crystal encrusted box, which is
the perfect packaging for the luxury McDonald’s Signature Collection
burger."
“而这被转化成了一个镶嵌着金色巴洛克水晶的盒子，也是麦当劳奢华版签名珍藏系列汉堡的最佳包装。”
He will unveil his "sumptuous " creation at the McDonald’s flagship
restaurant in London's Leicester Square today (Wednesday).
今天(星期三)他将在伦敦莱斯特广场的麦当劳旗舰店里展示他的“奢华”设计。
One special bejewelled box, hand-crafted by Julien
himself, will be auctioned to raise money for the Ronald McDonald House
Charities (RMHC).
由朱利安亲自手工制作的一个装饰着珠宝的特别的盒子将被拍卖，来为麦当劳之家慈善基金筹集善款。
Emily Somers, vice president of marketing at McDonald’s, commented: “This
is our first ever UK packaging collaboration, it’s a brave and exciting move and
it’s like nothing we’ve ever done before.”
麦当劳营销副总裁艾米莉·萨默斯表示，“这是我们有史以来第一次在英国进行包装设计上的合作，这是令人兴奋的一项举措，也是前所未有的一次行动。”
"To partner with such an iconic designer as Julien Macdonald is fantastic,
and his beautifully designed star-studded box complements The Signature
Collection perfectly.”
“与朱利安·麦克康纳这样著名的设计师合作真是太棒了。他那装饰着星星的美妙设计使我们的签名收藏系列汉堡更加完美。” | 
发表于 2017-9-1 20:38:30