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》类似真题：(Similar) IELTS Topic
To what extent do you agree or disagree with the following statement?
Advertising usually encourages consumers to buy a product or service in
quantity rather than promoting its quality.
Give reasons for your answer and include any examples from your own
knowledge or experience.
》实验范文：Sample Essay
谢振礼老师原创
Advertising is the life of trade as suppliers want to sell things in
quantity; however, the success or failure of every advertisement eventually
depends on the quality of a product or service. It may be said that a bad
investment is going for quantity over quality, without being aware that
customers are becoming more careful with their wallets, especially with the
sluggish economy right now. While quality sounds hard to define, you know that
it is quality rather than quantity that matters.
The greatest thing to be achieved in advertising is believability, and
nothing is more believable than the product itself. So, the most powerful
element in advertising is the truth, not half lying. For example, a huge
advertising campaign will make a bad product fail faster because it will
certainly get more people to know that it is bad. In comparison, good
advertising can not only circulate information, but it can also penetrate the
public mind with belief along with desires. This means that quality is
self-evident and that every advertisement should be thought of as a complex
symbol which is the brand image. That is probably why word of mouth is the best
medium of all. In short, it is advisable for suppliers to always upgrade quality
before any attempt to boost sales through advertising.
Although advertising is the most effective way to encourage mass
consumption, particularly if the goods are cheap and worthless, the bitterness
of poor quality is remembered long after the sweetness of low pricing is
forgotten. In a certain way, quality is like cooking, and you cannot fake good
quality any more than you can fake a good meal. Therefore, quality in a product
is not what the supplier puts in; rather, it is what the customer gets out and
is willing to pay for. That is to say, a product is not quality simply because
it is difficult to make and costs a lot of money in advertising. It is better to
think that customers only pay for what is of use to them and give them great
value for right price. As can be expected, the advertising strategy to increase
popular consumption is likely to result in incompetence since nothing else than
the product itself constitutes quality.
In conclusion, just because quality is more important than quantity, it
does not mean that advertising does not play a decisive role in influencing the
public mind. The point is that consumers have now become more prudent in
spending behaviors and hence are no longer as penny-wise and quality-foolish as
before. In all events, suppliers should continue investing in advertising their
quality products because, if they stop advertising to save money, it would be as
stupid as stopping the clock to save time. (Essay created by Jeenn Lee
Hsieh)
》心图大纲(起=承+转=合。起中有合;合中有起。)
起：申论主题——1. 申论主题+2. 集中焦点+2. 话分两头
承：支持主题——招牌首句+论证支持(1+5=6句)
转：支持主题——招牌首句+论证支持(1+5=6句)
合：重申主题——1. 二合为一+2. 还原焦点+3. 重申主题 |
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发表于 2016-7-10 15:21:19