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发表于 2016-10-10 20:51:02
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The pioneer of chocolate cookies in America is "Amoscookies". [30]Amos was a talent agent at the WilliamMorris Agency who used home-baked chocolate chipcookies as a calling card. After a while, some of hisfamous clients began encouraging him to sell thecookies. They even invested in the Famous AmosCookie Company, which he started in 1975-makinghim one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by1982. [31]His cookies were a success, but he was no manager, and his company started losingmoney. Amos had to bring in new money; from 1985 to 1988, he went through four differentco-owners. Each time a change was made, Amos gave up more of his share of the pie. [32]Bythe time the Shanby Group bought it in 1988, Amos had nothing left; he even signed away histrademark "Amos". In 1992, when he started a new company called "Wally Amos Presents:Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After anacrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himselfon the cookies and not to badmouth the company that owned his name. Wally Amos thenmoved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". Thiscase is an excellent demonstration of the dangers of trademark ownership forentrepreneurs.
答案解析:
30. What kind of company was Amos with in the beginning?
[D]解析:短文一开始说,Amos本来是William Morris公司的一个talent agent(人才代理),故选D。
31. Why did Amos begin to lose money after his initial success?
[B]解析:短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,注意文中的he was no manager意为“他根本不擅长管理”,所以公司开始亏损,故选B。
32. Why couldn't Amos even use his name in his cookies after 1988?
[B]解析:短文谈到,1988年Shanby Group收购了Amos的公司,Amos一无所有,还放弃了他的Amos商标,故选B。A项是强干扰项,正是因为Amos之前已经放弃了商标权,所以才会因为使用自己的名字作为公司名被别人告上法庭,“被起诉”并不是原因,而是后果。
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