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A holiday-themed ad Apple released in late 2013 -- titled "Misunderstood" -- was the recent recipient of an Emmy award for "Most Outstanding Commercial."苹果公司在2013年发布的以节日为主题名为“误解”的广告—最近获得了艾美奖“最杰出广告奖”。
The ad depicts teenage boy who seemingly prefers to spend time alone on his phone than he does interacting with his family during a holiday vacation. The twist at the end is that far from being disengaged and isolated, the teenager has busied himself with shooting and editing together heartfelt moments between family members, with all the footage having been captured on his iPhone 5s. The end result, as the commercial shows us, is a short and sweet film from a "misunderstood" boy.广告描述了一位在假期比起和家人相处，似乎更乐意把玩手机的少年。最后的转折则是少年并非是孤立脱离家庭的，他忙于把家庭成员之间的温馨时刻用心的拍摄剪辑，用他的5S捕捉所有的镜头。到最后，正如广告展示给我们的，一个被“误解”的男孩的短暂而甜蜜的电影。
In typical Apple fashion, the commercial isn't trying to sell us a product as much as it's trying to get us to latch onto an experience.这是典型的苹果时尚，广告并不是试图卖给我们产品，而是试图让我们从中得到一些特别的体验。
In capturing the Emmy, Apple's effort beat out 4 other competitors, including two spots from Budweiser ("A Hero's Welcome" and "Puppy Love"), one from Nike, and another from General Electric.本次艾美奖，苹果的努力让他击败了其他四位竞争对手，包括百威，耐克和通用电气。
http://"http://player.youku.com/player.php/sid/XNzU3MTczMjk2/v.swf | 
发表于 2016-8-6 08:44:18