【年终盘点】2011年十大最坚挺的病毒式营销广告轰炸过境！

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下一个广告更精彩！
        1. Volkswagen: The Force
        Agency: Deutsch, Los Angeles
        Launch date: Feb. 3
        Views: 62.7 million
        Who could forget Little Darth, the endearing kid in the Vader mask attempting to use The Force on his dog, a peanut-butter sandwich and, more successfully, a Passat. Volkswagen gave this the ultimate paid placement in the Super Bowl but launched it the previous week on the web, where it garnered 14 million views before the game. 只因《星际大战》中毒太深，小男孩自认打扮成黑武士就能拥有超能力，还想把“法力”用在自己的小狗、三明治上。在有爱的老爸及大众帕萨特的辅助下，终于完成了这一超能力之举。虽然大众一掷千金为广告在Super Bowl中安插了个好位置，但意外的是，广告在互联网提前上线一周就有1400万的点击量。
       

下一个广告更精彩！

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下一个广告更精彩！
        2. T-Mobile: Royal Wedding
        Agency: Saatchi & Saatchi, London
        Launch date: April 12
        Views: 28.4 million
        Brands rarely act fast enough to jump on a cultural phenomenon and create a meme, but since William and Kate's event had a date, T-Mobile had time. The royal lookalikes video was released a few weeks before the nuptials and added to a T-Mobile legacy that includes such huge hits as "T-Mobile Dance" at London's Liverpool Station. 如果广告能做到天时地利与人和，那这支广告一定是广告中的航空母舰！一般广告很难对热点的文化大事做出最快的反应，但是自从威廉王子大婚之日既定，T-Mobile就有足够的时间筹划大计。结果就是这支以假乱真的皇家婚礼的广告横空出世。它在庄严婚礼举行的前几周就上线了，同时原创的”T-Mobile Dance”也博得众人争相模仿！
       

下一个广告更精彩！