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Unit 5
Appearance
After-Class Reading
PASSAGE I Dress for Success
Since I had very early on discovered that the socioeconomic value of a man's clothing is important in determining his credibility with certain groups, his ability to attract certain kinds of women and his acceptance to the business community, one of the first elements I undertook to research was the socioeconomic level of all items of clothing.
Take the raincoat, for example. Most raincoats sold in this country are either beige or black; those are the two standard colors. Intuitively I felt that the beige raincoat was worn generally by the upper-middle class and black by the lower-middle class.
First I visited several Fifth Avenue stores that cater almost exclusively to upper-middle-class customers and attempted to ascertain the number of beige raincoats versus black raincoats being sold. The statistical breakdown was approximately four to one in favor of beige.[1] I then checked stores on the lower-middle-class level and found that almost the reverse statistic applied.[2] They sold four black raincoats to each beige raincoat.
This indicated that in all probability my feeling was correct, but recognizing that there were many variables that could discredit such preliminary research, I set the second stage in motion. On rainy days, I hired responsible college students to stand outside subway stations in determinable lower-middle-class neighborhoods and outside determinable upper-middle-class suburban commuter-stations, all in the New York area. The students merely counted the number of black and beige raincoats. My statistics held up at approximately four to one in either case, and I could now say that in the New York area, the upper-middle class generally wore beige raincoats and the lower-middle class generally wore black ones.
My next step was to take a rainy-day count in the two different socioeconomic areas in Chicago, Los Angeles, Dallas, Atlanta and six equally widespread small towns.[3] The research again held up; statistics came back from the cities at about four to one and from the small towns at about two-and-a-half to three to one. (The statistics were not quite that clear-cut, but averaged out into those ranges.[4])
From these statistics I was able to state that in the United States, the beige raincoat is generally worn by members of the upper-middle class and the black raincoat generally worn by members of the lower-middle class. From this, I was able to hypothesize that since these raincoats were an intrinsic part of the American environment, they had in all probability conditioned people by their predominance in certain classes, and automatic reactions could be expected.[5]
In short, when someone met a man in a beige raincoat, he was likely to think of him as a member of the upper-middle class, and when he met a man in a black raincoat, he was likely to think of him as a member of the lower-middle class. I then had to see if my hypothesis would hold up under testing.
My first test was conducted with 1362 people-a cross section[6]of the general public. They were given an "extrasensory perception" test in which they were asked to guess the answers to a number of problems to which the solutions (they were told) could only be known through ESP.[7] The percentage of correct answers would indicate their ESP quotient.[8] Naturally, a participant in this type of test attempts to get the right answer every time and has no reason to lie, since he wants to score high.
In this test, among a group of other problems and questions, I inserted a set of almost identical "twin pictures." There was only one variable. The twin pictures showed the same man in the same pose dressed in the same suit, the same shirt, the same tie, the same shoes. The only difference was the raincoat-one black, one beige. Participants were told that the pictures were of twin brothers, and were asked to identify the more prestigious of the two. Over 87 percent, or 1,118 people, chose the man in the beige raincoat.
I next ran a field test.[9] Two friends and I wore beige raincoats for one month, then switched to black raincoats the following month. We attempted to duplicate our other clothing during both months.[10] At the end of each month, we recorded the general attitude of people toward us-waiters, store clerks, business associates, etc. All three of us agreed that the beige raincoat created a distinctly better impression upon the people we met.
Finally, I conducted one additional experiment alone. Picking a group of business offices at random, I went into each office with a Wall Street Journal in a brown envelope and asked the receptionist or secretary to allow me to deliver it personally to the man in charge. When wearing a black raincoat, it took me a day and a half to deliver twenty-five papers. In a beige raincoat, I was able to deliver the same number in a single morning.
The impression transmitted to receptionists and secretaries by my black raincoat and a nondescript suit, shirt and tie clearly was that I was a glorified delivery boy, and so I had to wait or was never admitted. But their opinion of me was substantially altered by the beige raincoat worn with the same other clothes. They thought I might be an associate or friend of the boss because that is what I implied, and they had better let me in. In short, they reacted to years of preconditioning and accepted the beige raincoat as a symbol of authority and status while they rejected the black raincoat as such.[11]
The experiment will give you an idea of why I have spent so many years and so much money in determining what constitutes upper-middle-class dress. It is obvious from the experiment that secretaries and receptionists, who generally were not members of the upper-middle-class, did in fact recognize upper-middle-class clothing, if not consciously then at least subconsciously, and they did react to it. Their reactions indicate that dress is neither trivial nor frivolous, but an essential element in helping a man to function in the business world with maximum effectiveness.
But does everyone react as the secretaries did?
For years, some companies have been attempting to increase the efficiency of employees by prescribing dress and establishing dress codes.[12] Most of these schemes have proved ineffective because they have been created by amateurs who don't understand the effect clothing has on the work environment. Dress codes can work, but the assumption that clothing has a major, continuing impact on the wearer is erroneous. True, you may feel shabby when you wear shabby clothes, and your morale may perk up a bit when you splurge on an expensive tie. But clothing most significantly affects the people whom the wearer meets and, in the long run, affects the wearer only indirectly because it controls the reaction of the world to him. My research shows that in most business situations the wearer is not directly affected by his clothing, and that the effect of clothing on other people is mainly controlled by the socioeconomic level of the clothing.
Let me say it straight out: We all wear uniforms and our uniforms are clear and distinct signs of class. We react to them accordingly. In almost any situation where two men meet, one man's clothing is saying to the other man: "I am more important than you are, please show respect"; or "I am your equal and expect to be treated as such"; or "I am not your equal and I do not expect to be treated as such." (1274 words)
Proper Names
Fifth Avenue
(纽约市的)第五街
Wall Street Journal
华尔街日报(1889年由查尔斯.H.道创办的报道商业和金融消息的美国报纸,1940年起它同时报道商业金融消息和一般消息。)
New Words
amateur
n.
1) a person inexperienced or unskilled in a particular activity ;外行,粗通某一行的人
e.g. I) The repair work on this house was clearly done by a bunch of amateurs.
II) The fact that the line was not straight showed that it was the work of an amateur.
2) a person who takes part in a sport or an activity for pleasure, not for money as a job 业余爱好者,业余运动员
e.g. The tournament(比赛)is open to amateurs as well as professionals.
ascertain
v. (formal) discover (the truth about something), make certain 查明,弄清,确定
e.g. I) It was difficult to ascertain where he was born.
II) At this stage it is almost impossible to ascertain the truth.
beige
1) n. the color that is pale dull yellowish brown 米黄色
e.g. Beige is a popular color for trousers.
2) adj. pale dull yellowish brown 米黄色的
e.g. His beige sweater did not look good with his orange pants.
determinable *
adj. capable of being determined 可确定的,可测定的
discredit
v. cause something to be distrusted, refuse to believe in something 使不相信,使怀疑
e.g. I) The new scientific evidence discredits earlier theories.
II) Unfortunately, modern research tends to discredit the legend.
distinctly *
adv. clearly, noticeably 清楚地,显然
e.g. I) He heard a voice distinctly calling, "Tommy."
II) He was looking distinctly nervous before his interview this morning.
duplicate
v.
1) do or perform again, repeat 重复
e.g. We don't want to duplicate the work of other departments.
2) make an exact copy of 复制,复印
e.g. I) Can you duplicate this key for me?
II) She duplicated a few copies of my letter and handed me the original.
erroneous
adj. incorrect, mistaken错误的,不正确的
e.g. He held the erroneous belief that the more it cost the better it must be.
extrasensory
adj. beyond the normal range of the senses?
e.g. He claims he has extrasensory powers and can predict the future.
extrasensory perception
the ability to know things without using hearing, seeing, touch, taste or smell超感知觉
e.g. She has extrasensory perception or ESP and knows when someone is thinking about her.
frivolous
adj. unimportant, unnecessary?不重要的,无意义的
e.g. She spends money on frivolous things.
glorify
v. cause to appear more important than in reality 使显得更重要,美化
e.g. I) She calls it a country house, but I call it a glorified hut.
II) I wouldn't glorify it with the name of a dictionary; it's more of a phrase book.
hypothesis
n. (pl. hypotheses) an idea that is suggested as a possible explanation for something 假设,假说
e.g. I) Several hypotheses for global warming have been suggested.
II) The hypothesis has been put forward that some chemicals used in food can affect children's behavior.
hypothesize *
v. put something forward as a hypothesis 假设,假定,猜测
e.g. There's no point hypothesizing about how the world began, since we'll never know.
ineffective*
adj. not effective 无效的,效率低的
e.g. I) Attempts to persuade him proved ineffective.
II) This kind of thinking is ineffective in generating new ideas.
intrinsic
adj. belonging to or being part of a thing by its very nature 固有的,内在的,本质的
e.g. I) Dependency is an intrinsic part of love.
II) In recent years I have realized that many of my intrinsic attitudes are very Chinese.
intuitively
adv. instinctively 直觉地
e.g. He seemed to know intuitively what to do.
neighborhood
n.
1) the area or region around or near some place or thing, vicinity 邻近地区,附近
e.g. I) The houses in that neighborhood are expensive.
II) Are there any hotels in the neighborhood?
2) a number of persons living in a particular area or place 四邻,街坊
e.g. You're going to wake up the whole neighborhood with that noise.
nondescript
adj. undistinguished or dull, not easily noticed 平凡无奇的,无明显特征的
e.g. Her clothes were so nondescript that I can't remember what she was wearing.
perk
v. become more cheerful or lively 振作,活跃起来
e.g. The little girl perked up immediately when I told her we could go to the zoo.
precondition *
v. prepare or influence beforehand for a particular event, situation, or use 预先影响或处理,使先有准备
predominance *
n. the state of being greater in strength, numbers, etc. (力量,数量等的)优势
e.g. I) There is a predominance of women among the company's new employees.
II) Japanese companies have predominance in the world electronics market.
preliminary
adj. coming before a more important action or event, preparatory 初步的,预备的
e.g. I) The students take a preliminary test in March, and the main exam in July.
II) During the second year, students begin preliminary work on their dissertation (博士论文).
receptionist *
n. a person who welcomes or deals with people arriving in a hotel or place of business, etc. 接待员
e.g. Make another appointment with the receptionist.
shabby
adj.
1) poor, inferior, poorly dressed 不体面的,衣衫褴褛的
e.g. I) She looks rather shabby in those clothes.
II) Samuel was decidedly feeling shabby, but luckily Bobby mistook this for shyness.
2) in poor condition through much use or being badly cared for 破旧的
e.g. The old house has grown shabby with age.
splurge
v. spend (money) on some luxury or pleasure, especially a costly one 挥霍,乱花
e.g. We went to Paris and splurged on expensive meals in restaurants.
statistic
n. a numerical fact or datum, especially one computed from a sample 统计数值,统计资料
e.g. I) Here's an alarming statistic: A car is stolen every two minutes.
II) The latest crime statistics show that there has been an increase in violent assaults.
statistics
n. a branch of mathematics concerned with facts or information expressed in numbers 统计学
e.g. Statistics is an easy subject for someone who is good at mathematics.
statistical *
adj. of, relating to, or based on the principles of statistics 统计(上)的,统计学(上)的
e.g. These days it is hard to find industries, government departments or services which do not use mathematical and statistical methods.
subconsciously *
adv. unconsciously 下意识地,潜意识地
e.g. I suppose that, subconsciously, I was reacting against my unhappy childhood.
suburban *
adj. of or in a suburb 城郊的,在郊区的
e.g. A surprising number of birds and animals can be found in the suburban garden.
versus
prep.
1) as compared to, in contrast with 与......相比之下,与......相对
e.g. I) It's a question of quality versus price.
II) The Finance Minister must weigh up the benefits of a tax cut versus those of increased public spending.
2) (used in sport for showing that two teams or people are playing against each other) against (比赛等中)以......为对手,对......
e.g. It's going to be England versus Argentina in the final.
Phrases and Expressions
at random
not in any special order or for any special reason 随意地,任意地
e.g. I) The competitors were chosen at random from the audience.
II) Prizes will be awarded to the first 30 correct entries (答案正确的参赛者) selected at random by our computer.
average out (at/to/into)
calculate the average, have as the average number 平均(为......)
e.g. I) The weekly profits averaged out at 20 % .
II) My time off work this year averages out at two days at week.
III) When I average out what I spend on clothes, it comes to about £150 a month.
cater to
provide what somebody or something needs or wants 迎合,投合
e.g. I) Those hotels cater especially to foreign tourists.
II) Music shows that cater to older audiences tend to be more traditional.
clear-cut
distinct, definite and unambiguous 清楚的,明显的,不含糊的
e.g. I) There are differences, but I think they are not as clear-cut as some people would say.
II) Nearly 200 students took part in this experiment and the results were clear-cut.
early on
at or near the beginning of something 在初期,在早期
e.g. I) He realized early on that he would never pass the exam.
II) The wheel was invented very early on in human history.
hold up
prove true, remain convincing after close examination 证明属实,经受考验
e.g. I) The police were doubtful at first, but Tom's story held up.
II) Your argument, though romantically appealing, doesn't hold up.
in all probability
very probably, very likely 很可能,十之八九
e.g. I) In all probability Jason will simply get a strong warning not to do it again.
II) There will, in all probability, be parts that you do not understand.
in charge
in control or command 主管,掌管
e.g. I) I'd like to speak to the person in charge.
II) She was put in charge of the wedding arrangements.
in the long run
after a long period, in the end 从长远看,终究
e.g. I) We ought to buy a car-it will be cheaper in the long run.
II) I am sure that in the long run he will prove to be your best friend.
set something in motion
make something start happening, especially by means of an official order 开动,使某物开始运转转达或工作
e.g. I) Pull the handle towards you to set the machine in motion.
II) The government is to set in motion a wide-ranging review of defense spending.
straight out
in an honest and direct way坦率地,直言地
e.g. I) She told him straight out that she wouldn't work on Sunday.
II) I shall tell her straight out that I'm not going to do it.
PASSAGE II Neat People versus Sloppy People
I've finally figured out the difference between neat people and sloppy people. The distinction is, as always, moral. Neat people are lazier and meaner than sloppy people.
Sloppy people, you see, are not really sloppy. Their sloppiness is merely the unfortunate consequence of their extreme moral sense. Sloppy people carry in their mind's eye a heavenly vision, a precise plan, that is so great, so perfect, it can't be achieved in this world or the next.
Sloppy people live in Never-Never Land.[1] Someday is their profession.[2] Some-day they are planning to alphabetize all their books and set up home catalogs. Some-day they will go through their wardrobes and mark certain items for tentative mending and certain items for passing on to relatives of similar shape and size. Someday sloppy people will make family scrapbooks into which they will put newspaper clippings, postcards, locks of hair, and the dried corsage from their senior prom.[3] Some-day they will file everything on the surface of their desks, including the cash receipts from coffee purchases at the snack shop. Someday they will sit down and read all the back issues[4] of The New Yorker.
For all these noble reasons and more, sloppy people never get neat. They aim too high and wide. They save everything, planning someday to file, order, and straighten out the world.[5] But while these ambitious plans take clearer and clearer shape in their heads, the books spill[6] from the shelves onto the floor, the clothes pile up in the laundry basket and closet, the family mementos accumulate in every drawer, the surface of the desk is buried under mounds of paper and the unread magazines threaten to reach the ceiling.
Sloppy people can't bear to part with anything. They give loving attention to every detail. When sloppy people say they're going to tackle the surface of the desk, they really mean it. Not a paper will go unturned; not a rubber band will go unboxed.[7] Four hours or two weeks into the excavation, the desk looks exactly the same, primarily because the sloppy person is carefully creating new piles of papers with new headings and routinely stopping to read all the old book catalogs before he throws them away. A neat person would just clear off the desk.
Neat people are not good at heart. They have cavalier attitudes toward possessions, including family heirlooms. Everything is just another dust-catcher[8] to them. If anything collects dust, it's got to go and that's that.[9] Neat people will toy with the idea of throwing the children out of the house just to cut down on the clutter.[10]
Neat people don't care about process. They like results. What they want to do is get the whole thing over with[11] so they can sit down and watch TV. Neat people operate on two unvarying principles: never handle any item twice, and throw everything away.
The only thing messy in a neat person's house is the trash can. The minute something comes to a neat person's hand, he will look at it, try to decide if it has immediate use and, finding none, throw it in the trash.
Neat people are especially vicious with mail. They never go through their mail unless they are standing directly over a trash can.[12] If the trash can is beside the mailbox, even better. All ads, catalogs, pleas for charitable contributions, church bulletins and money-saving coupons go straight into the trash can without being opened. All letters from home, postcards from Europe, bills and paychecks are opened, immediately responded to, then dropped in the trash can. Neat people keep their receipts only for tax purposes. That's it.[13] No sentimental salvaging of birthday cards or the last letter a dying relative ever wrote. Into the trash it goes.
Neat people place neatness above everything, even economics. They are incredibly wasteful. Neat people throw away several toys every time they walk through the den. I knew a neat person once who threw away a perfectly good dish drainer because it had mold on it. The drainer was too much trouble to wash. And neat people sell their furniture when they move.
Neat people are no good to borrow from. Neat people buy everything in expensive little single portions.[14] They get their flour and sugar in two-pound bags. They wouldn't consider clipping a coupon, saving a leftover, reusing plastic containers or rinsing off tin foil and draping it over the dish drainer.[15] You can never borrow a neat person's newspaper to see what's playing at the movies. Neat people have the paper all wadded up and in the trash by 7:05 A.M.
Neat people remove everything that is in their way. People, animals, and things are all one to them.[16] They are so insensitive. After they've finished with the pantry, the medicine cabinet, and the attic, they will throw out the red geranium (too many leaves), sell the dog (too many fleas), and send the children off to boarding school (too many footprints on the hardwood floors).[17] (835 words)
Proper Name
The New Yorker
《纽约人》杂志
New Words
alphabetize *
v. put or arrange according to the order of the letters in the alphabet 依字母顺序排列
e.g. The listings(目录)are arranged by state and alphabetized by city.
band
n.
1) a thin, flat, narrow piece of material used for fastening something, or put around something, often to hold it together 带,带形物
e.g. I) The oak box was strengthened with bands of iron.
II) The cards were held together by a rubber band (橡皮筋).
2) a group of musicians who play together 乐队
e.g. The band had recorded half of the material for their new album with Young.
boarding school
n. a school where pupils live and study 寄宿学校
e.g. They have maintained their position when some boarding schools are facing a tough time.
bulletin
n.
1) a short newspaper that a club or organization produces 小报,会刊
e.g. I) As a member of the fan club, she receives a monthly bulletin.
II) The college bulletin lists all of the classes offered this semester.
2) a short news report on TV or radio 简明新闻,新闻快报
e.g. I) The next news bulletin on this channel is at ten o'clock.
II) Here is the latest bulletin about the President's health.
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