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发表于 2016-7-10 12:24:39
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n. written language in its usual form, as opposed to poetry 散文
e.g. There were long sections of prose between the poems.
recite
v. say aloud from memory, especially to an audience 背诵,朗诵
e.g. Laura's father began by reciting a few lines from Shakespeare.
rehabilitation *
n. the act of improving or restoring to good condition 恢复,复原
e.g. I work in the rehabilitation center for blind people.
saliva
n. the liquid that is produced naturally in the mouth 口水,唾液
seal
v. close or fasten tightly 密封住
e.g. The parcel was sealed with tape.
n. a mark that has a special design and shows the legal or official authority of a person or organization 印章,图章
e.g. The document carries the royal seal.
swallow
v. cause to go down the throat 吞咽
e.g. You should chew your food before swallowing it.
syndrome
n. a set of symptoms which together indicates a particular disease or abnormal condition 综合病症,综合症状
e.g. Often, a syndrome is named after the doctor who first detects it.
tedium *
n. the quality or state of causing somebody to feel tired or bored 厌倦,乏味
e.g. Soldiers say that the worst thing about fighting is not the moments of terror, but all the hours of tedium in between.
trademark
n.
1) a special name, sign, or word that is marked on a product to show that it is made by a particular company 商标
e.g. A trademark can only be used by its owner.
2) a particular way of behaving, dressing, etc. by which someone can be easily recognized 识别标志
e.g. The striped T-shirt became the comedian's trademark.
triumph
n. an important victory or success, especially after a difficult struggle 胜利
e.g. Our team celebrated its triumph over our rival.
twist
n.
1) an unexpected change in the meaning of a situation or in a series of events (形势、故事等的)意想不到的转折
e.g. The battle of the sexes also took a new twist.
2) a twisting action or movement 转动
e.g. She gave her ankle a nasty twist when she fell.
v. turn a part of one's body around or change one's position by turning (使)转动,(使)旋动
e.g. The body was twisted, its legs at an awkward angle(角度).
underline
v.
1) draw attention to something and to emphasize its importance 强调,使突出
e.g. The decision to keep him in hospital for a second night underlines the seriousness of his injury.
2) draw a line under a word or a sentence to make people notice it or give it extra importance 在......下画线
e.g. All the technical words have been underlined in red.
updated *
adj. new and modern 更新的
vegetative
adj. in medicine, unable to move or voluntarily use bodily organs or functions 植物人状态的
Phrases and Expressions
in accord with
in agreement with 与......一致
e.g. What they achieved is not in accord with what they had expected.
on one's own terms
according to the condition that one asks for 根据自己的主张或条件
e.g. It's difficult to do the work on your terms.
point up
make something seem more important or more reasonable 强调
e.g. In his speech he pointed up the importance of the relationship between the two countries.
sell out
sell all one's stock of a particular article (货物)全部卖完
e.g. I'm sorry, we've sold out the brand you want. Please come next week.
under way
making progress 在进行中
e.g. Preparations for the coming Christmas were under way.
PASSAGE III How to Succeed at Failing
John F. Budd, Jr.[1]
On the eve of my 50th year in public relations, I was asked to speak at a Phoenix Award[2] ceremony.
Is there a signal here?
I've got to admit this Phoenix business confuses me a bit.
I know the historical roots about Atlanta being torched[3] and arising from the ashes better than ever and so on, but I come from Brooklyn and we've never been set on fire.
I can only assume that a no doubt well-meaning "friend," recognizing my half century in this business, decided that I be given an opportunity to reinvent myself, rise from my own ashes, so to speak![4]
I accept the challenge.
We all know that a life not worth examining is not worth living.
Thus prompted[5] I have looked back on a life misspent in public relations.
I admit it, I have missed the boat, have single-mindedly been focusing on the wrong goal.[6]
I have directed myself towards success, neglecting failure.
Yet failure is of great importance; believe it or not, Soichero Honda, who founded and built the Honda Motor Car Company[7] once said, "Success is 99 percent failure."
If I had known those odds[8] twenty years ago, things may have turned out differently.
Perhaps I've overlooked the benefits of failure because I early came under the influence of my father, a true Horatio Alger-type[9], a true entrepreneur. He was the star Saturday Evening Post junior salesman who won watches and ponies[10]. He was a scoutmaster; he was an ambitious man who started a small publishing business with a 25 cent booklet, building one of his properties into a heavy, 2,000 page foreign trade guide that sold for $400 per. He was a successful New York businessman, but he never went to college.
So, I inherited this fixation with success, never knew there was a better way. The Declaration of Independence guarantees us among our inalienable rights: life, liberty, and the pursuit of happiness. The smart men who wrote that knew that happiness was the race or the chase... not the cup handed the winner.
Happiness, I've learned, is racing madly after something that you have a remote chance of gaining. Success is supposed to be in getting it, only we often realize it isn't what we wanted in the first place.
So I became an account executive, only to find that clients were unreasonable. I became a corporate public relations officer, little realizing that the company didn't want my activism; they were perfectly content to live out the status quo.[11]
We all want to get at the table, above the salt.[12] We want that big title, corner office[13], parking space and the 6 or 7 figure salary.
We achieve this ambition, only to discover that the chief executive officer wants a spin doctor[14], someone to deal with the consequences of his irrational decisions which he calls strategies.
We want to talk about policy; he wants to discuss how we propose to quiet those rebellious employees, those fussy shareholders, the noisy politicians and the curious media.
I'm reminded of this because some 30 years ago a very perceptive gentleman, Charles H. Brower, then chairman of a well-known ad agency, gave a commencement address on "how to fail." I thought it was stupid and I ignored it, but I saved it. Coming across its yellowed pages recently I now wished I had paid it more heed.
You see, success, whether it's in the arts, science, or public relations, takes a great deal of work and sweat. For years.
Failure hardly ever sweats!
Successes get so worried about their job that sometimes they can't sleep: always plotting tomorrow's actions. There's no insomnia amongst failures. Their problems are small and personal. No one worries about them, except, perhaps their wives.
Be a success and you've got a mountain of people dependent on you, looking to you for guidance, your co-workers, maybe the chief executive officer and other senior officers, your peers, community leaders, not to mention your accountant, lawyer, investment broker, wife and family. There's no end to the problems success can heap on you.
What's worse, you're all alone. Nobody cares about your problems. There's no government agency set up to help success.
Ahhh, but fail at anything, your job, your marriage, your investments and there's an army of folks, government agencies, community, church groups who'll worry with you and rush to help.
You see we live in a society that cherishes the underdog. Who's there for the overdog, the success? A few people who give you a trophy in return for your contribution of your money or your time.[15]
Now then, how can smart people like you become a failure?
To be a real failure you first have to have a job. Better yet, have a series of them.
So you start by finding something to fail at.
My mistake was that I ignored opportunities to fail, didn't recognize, then, its potential, so I tried too hard and was, unfortunately, good at whatever I was doing, so I kept getting better jobs and more responsibility. I suppose it was because I always did more than I was asked to do.
Foolishly, I now realize looking back, that I even suggested new ideas and better ways to do things when there was no call for[16] me to do so.
Obviously my bosses could not see that I was desperately trying to fail, even I didn't know it then.
Samuel Goldwyn[17] (who once said, "include me out") lamented that what this country needs is a new set of clichés.
He is right. The old sayings have been used so much that they aren't as meaningful as they used to be.
"He that will not work will want." That's not true today. There are so many agencies waiting to throw money at the indigent that Horatio Alger would have to rewrite his classic, "Sink or Swim."[18]
"Sooner or later the truth will come out." But by that time the horse is long gone from the barn.[19] Ask Texaco[20] who paid $176 million to 1,400 black employees for calling them an epithet, only to find out later that the word was never said.
My favorite, maybe yours, too, "Facts speak for themselves." How much of our lives is spent telling chief executive officers that this is naive, that perceptions are often more important than hard facts. Chief executive officers still believe in this empty phrase, making our lives more difficult than need be.
Benjamin Franklin[21] churned out a few aphorisms that deserve examination. Like "early to bed, early to rise makes a man wealthy and wise." In my now nearly 50 years I've gotten to the office by 8∶00 a.m. There's no one to talk to; no one to phone. Besides, it's been seen by some of my bosses as ambition, surely this is the curse of failure.[22]
On the other hand whoever said "don't put all your eggs in one basket" was right. Hold back, don't commit yourself fully to your current jobs, or company. It's the only way to avoid the danger of achievement.
The trick is not to allow yourself to be convinced to do more than your job description calls for, that way you avoid chances of promotion.
Above all else, make sure that you do NOT fall in love with your job! Please!
The real enemy to potential failures is the thrill of achievement. Because they have discovered that achievement can be fun, more promising failures have gone wrong for this reason than for any other one.
It's exciting ... gets into the blood and before you know it you're working on your kid's birthday, or your anniversary.[23]
Socrates[24] said that there is "no happiness where there is no wisdom." Forget it. Study is boring. Besides he didn't have TV.
Samuel Johnson[25] said curiosity is a characteristic of a vigorous mind. Maybe so, but it can lead you into speculation, to some form of intellectual analysis, to taking an initiative. Not for anyone truly committed to becoming a world-class failure.
Franklin would have you worry that "lost time is never found again." But pleasure has no deadline, failure, no agenda, or timetable.[26]
To return to the beginning, we celebrate this noon the award of the Phoenix, that remarkable bird, who according to the Greeks, started a fire in its own nest, reduced itself to ashes, yet reemerged to a new life.
If you've been unconsciously doing some of the things that make a good failure, time to play Phoenix, resurrect yourselves, start a new cycle.[27] (1421 words)
Proper Names
Atlanta
(地名)亚特兰大(美国佐治亚州首府)
Benjamin Franklin
(男子名)本杰明.富兰克林
Brooklyn
(地名)布鲁克林区(美国纽约市行政区名)
Charles H. Brower
(男子名)查尔斯.布劳尔
Horatio Alger
(男子名)霍雷肖.阿尔杰
Samuel Goldwyn
(男子名)塞缪尔.戈尔德温
Samuel Johnson
(男子名)塞缪尔.约翰逊
Socrates
(男子名)苏格拉底
Soichero Honda
(男子名)本田宗一郎
Texaco
一家大石油公司的名字
New Words
activism
n. a doctrine or practice that emphasizes direct vigorous action 行动主义
ambition
n. strong desire, especially over a long period, for success, power, wealth, etc. 抱负,雄心,野心
e.g. She's clever, but she lacks ambition.
aphorism
n. a true or wise saying or principle expressed in a few words 格言,警句
award
n. something, especially a prize or money, given as the result of an official decision 奖;奖品
e.g. I ) The firefighter received an award for saving people's lives.
II) The award went to a British director.
v. give a prize to someone or to give as a result of official decision 授予,给予
e.g. I ) The judges awarded a gold medal to the gymnast from Romania.
II) She was awarded the prize for both films.
barn
n. a farm building for storing crops and foods for animals or keeping animals or equipment 谷仓;牲口棚;库房
e.g. The photo showed an old red barn on a farm.
curse
n.
1) a cause of evil, harm, destruction, etc. 祸因,祸根
e.g. Noise is the curse of modern city life.
2) a magical word or phrase spoken with the aim of punishing, injuring or destroying somebody or something 诅咒,咒骂
e.g. We were joking about the possibility of someone placing a curse upon our computer.
3) a rude or offensive word or phrase used to express violent anger 骂人话
e.g. Where did Jimmy learn that curse?
cycle
n. a number of related events happening in regularly repeated order 循环,周期
e.g. How can we stop the unending cycle of violence?
epithet
n. an adjective or descriptive phrase, especially of praise or blame, used about a person (用于褒贬人物等的)表述形容词,修饰语
e.g. The king was known as Alfred the Great, but in my opinion the epithet was undeserved.
fixation
n. a strong, unhealthy feeling (about) or (love) for 不正常的偏爱
e.g. He has a fixation about cleanness.
heap
v.
1) put a lot of things on top of each other in an untidy way 堆积
e.g. The children heaped the leaves into a large pile and jumped in.
2) give a lot of praise or criticism to 大加颂扬/批语
e.g. The press heaped insults on the team's manager after the team had lost six games in a row.
n. a large pile of things 堆
e.g. The leaves had been swept into huge heaps.
historical
adj. connected with history as a study (有关)历史的,历史学的
e.g. The castle is recent, so of little historical interest.
inalienable
adj. which cannot be taken away 不可分割的,不可剥夺的
indigent
adj. poor, lacking money or goods 贫穷的,贫困的
insomnia
n. habitual inability to sleep 失眠(症)
misspend *
v. (misspent, misspent) spend (time, money, etc.) wrongly or unwisely 浪费(时间、金钱等)
e.g. Much of the money was grossly (全部) misspent.
naive
adj. without experience of social rules or behaviors, especially because one is young 幼稚的,无经验的
e.g. They had a very naive approach to business, which was bound to lead them into trouble.
nest
n. a hollow place built or found by a bird for use as home and a place to keep its eggs 鸟巢,鸟窝
e.g. I can see an eagle's nest on the rocks.
overdog
n. one that is dominant or victorious (斗争中)占优势者,占上风的一方
perceptive *
adj. showing an unusually good ability to notice and understand 感觉灵敏的,有洞察力的
e.g. Her books are full of perceptive insights into the human condition.
politician
n. a person whose business is politics, especially one who has been elected to a parliament or to a position in government 政治家,政客
e.g. The career politician had been in public office for 50 years.
pony
n. a small horse 小马,矮种马
promising
adj. showing signs of likely future success 有希望的,有前途的
e.g. A school has honored one of its brightest and most promising former pupils.
promotion *
n. advancement in rank or position 提升,晋级
e.g. Promotion is the way to get a better salary and a better-sounding job title.
resurrect
v. (often derogative) bring back into use, existence, or fashion 复活,恢复
scoutmaster
n. an adult leader of a group of scouts 童子军领队
shareholder
n. an owner of shares in a business 股东
single-mindedly
adv. having one clear aim or purpose 一心一意地,专心致志地
e.g. He was single-mindedly devoted to the hastening of freedom for the oppressed (受压迫者).
speculation *
n. (an example of) the act of guessing or predicting 思索,沉思;猜测
e.g. The papers are full of speculation about who is likely to be the next prime minister.
sweat
n. liquid which comes out from the body through the skin when one is hot, frightened, or doing exercise 汗水
e.g. Jack paused, wiping the sweat from his face.
timetable
n. a list of times at which events are scheduled to take place 时间表,日程表
e.g. My boss pushed back the project's timetable by a week.
towards
prep. in the direction of 向,往,朝......方向
e.g. She was walking towards town when I met her.
underdog
n. a person or team not favored to win 处于劣势的人(或一方)
world-class
adj. among the best in the world 世界一流水平的
e.g. He was determined to become a world-class player.
Phrases and Expressions
churn out (infml, usually derogative)
produce in large amounts, by or as if by machinery 大量炮制,粗制滥造
e.g. He began to churn out literary compositions in English.
come across
meet, find or discover, especially by chance (尤指偶然)遇见,碰上,发现
e.g. I came across a letter from Brunel the other day.
live out
1) live till the end of 活到......结束
e.g. Will the old man live out the month?
2) experience in reality 实现
e.g. Her success enabled her to live out her wildest fantasies. 她的成功使她实现了她最大胆的梦想。
look back on
remember, to think about something that happened in the past 记起,回忆起
e.g. I look back on those days as the happiest time of my life.
look to someone for something
depend on for help, advice, etc. 指望,仰仗
e.g. We look to you for support.
not to mention
and in addition there is... 要不用说......
e.g. They have three dogs to look after, not to mention the cat and the bird.
status quo
the existing state of affairs, especially regarding social or political issues 现状
e.g. Habit always forces us to maintain a status quo that is no longer relevant.
turn out
happen to be, or be found to be, in the end 结果(是),原来(是),证明(是)
e.g. To our surprise the stranger turned out to be an old friend of my mother's. |
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