残疾受限 商机无限

英语自学网

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残奥会越来越吸引观众眼球，包括赞助商。
Hints:
100
International Paralympic Committee
Games
Liz Johnson
头衔要大写
1'10''和1'13''口误不用重复
主持：shenyubin
校对：cryforwhat
翻译&注解：cjsfight
答疑：赤_月Sport for athletes with an impairment has been around for over 100 years, according to the International Paralympic Committee. The Games themselves were first held in Rome in 1960. Over the following half century they've gradually acquired a higher public profile with an increasingly enthusiastic audience. And where there's an audience, there are business opportunities, including sponsorship. Liz Johnson is a British swimmer who already has one gold and one silver medal from previous Paralympics as well as a selection from World and European Championships. And she's hoping for more in London. She took a short break from her training to talk to me and told me first why she thinks sponsors are taking more of an interest in the Games.
"For the first time ever, Paralympians have been included alongside of Olympians within those teams. So I think they've realised actually we're really athletes too, but also there're so many things that can be taken from our journeys and our stories that can be linked into businesses and maybe initiatives that they're using within schools and the communities as well."
"How do you think this helps the profile of the businesses that your name is going to be associated with?"
"I think obviously everybody loves success and so as athletes, we tend to be successful and that's why they've chosen us to work with us, but also, it wasn't easy and you don't just wake up and with the ability to win a gold medal. And so I think our stories and the highs and the lows that we've gone through really reflect similar experiences that they have within the business or within projects so then people can draw from that, because a lot of people like sport and have some kind of connection with sport."据国际残奥委员会透露，身体有伤残的运动员竞赛已经开展了大约一个世纪。第一届残奥会于1960年在罗马举办。在接下来的半个世纪中，残奥会逐渐吸引了越来越高的公众关注度，并拥有越来越多热情的观众。只要有观众在，就有商机在，包括赞助。莉斯·约翰逊是一名英国游泳运动员，在此前的残奥会中已摘得一金一银，并获得一系列世界及欧洲锦标赛冠军。本次在伦敦，她抱有更大的希望。在训练间歇她和我进行了交谈，并告诉我为什么她觉得赞助商们越来越重视残奥会。
“这是残奥运动员和奥林匹克运动员们首次以并肩的地位出场。所以我觉得他们开始真正意识到我们也是运动员。并且我们的历程和故事有很多可以和商业联系起来，也和他们在学校和社会运用的举措相关。”
“你认为你的名字将会对企业形象有何帮助？”
“显然每个人都渴望成功。所以作为运动员，我们想要成功，这也是为什么他们选择我们一起合作，但成功并不简单，你不可能一觉醒来就能拥有赢得金牌的能力。所以我认为我们的故事及我们经历的高峰和低谷都反映了商业或项目中类似的经历，这样对人们可以有所启示。因为很多人喜欢运动，并与运动有着这样或那样的关联。”