【词汇大师】给广告做个广告（1/2）

英语自学网

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广告就是要让顾客buy, buy, and buy. 这就要看语言的功力了。
TIPS
本篇中，主持人的话不用听写，只听写嘉宾的话。
主持人的话：① So you're saying that the consumers pay more attention to the language of product if that product -- "
主持人的话：②"I'm sorry, the language of the advertising, if they know that that product is made by a foreign company."
主持人的话：③"And when you say they pay more attention, is that good or not so good?"

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"What we find is that when you have a local company, it seems people are not paying that much attention to the language of the advertising, or the language of the communication."
"Of the advertising.”
"That's right."
"Could be good, could be bad, depending on the language that you use and the associations that come out of that language. And the reason you would pay more attention to the language is simply because the language may be unexpected.
"So you may be more likely to expect that this foreign corporation that's marketing this product might be communicating to the consumers in a more formal, maybe in a foreign language such as English."