【今日情景】
Kat在北京学汉语，她的中国朋友要是遇到了不知道用美语怎么说的词，就会来请教她。今天是吴琼要问的：团购。
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WQ: Kat, 我这里有一些螃蟹和大虾，你想要么？
Kat: 1
WQ: 去我家拿吧! 全给你，不要钱!
Kat: Wow...Wuqiong. 2
WQ: 你不知道，这些都是我团购买来的，太多了，吃不了! 我还有餐券，电影票，健身卡，都是团购来的，好多都快到期了，我又没时间去。对了，“团购”在美语里怎么说呢？
Kat: Oh. 3
WQ: 呵呵，我的确是个“团购控”! 不过你刚才说 4 什么是gimmick？
Kat: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招，噱头。 5
WQ: 你说得有道理。团购是个促销的花招，一般推出团购的都是小店，新店，团购的东西也不是什么名牌抢手货。 6
Kat: That's right. 7
WQ: Price war? 价格战？
Kat: 对。 8
WQ: 对，其实这和返券、打折差不多，都是商家在打价格战。不过，我也不傻，等他们把价格升上去了，我就不买了，就去找新的团购货!
Kat: Haha. 9 好了，说说你今天都学了什么吧!
WQ: 第一：团购是group buying
第二：花招，噱头是gimmick;
第三：价格战是price war.
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Of course. I love seafood.
That's really nice of you. Are you sure you don't want them?
It's called group buying. It's a very popular marketing gimmick now. A lot of my friends back in the U.S. are just as obsessed with group buying as you are.
Group buying is a marketing gimmick.
I call group buying a gimmick because it's used by retailers to attract more people to buy products of mediocre quality or popularity.
I don't think I can ever get a discount on LV purses through group buying.
In that sense, group buying is just another kind of price war.
People use group buying because they want a discount. They want to buy things at a lower price.
That's exactly how you become a group buying maniac.WQ: Kat, 我这里有一些螃蟹和大虾，你想要么？
Kat: Of course. I love sea food.
WQ: 去我家拿吧! 全给你，不要钱!
Kat: Wow...Wuqiong. That's really nice of you. Are you sure you don't want them?
WQ: 你不知道，这些都是我团购买来的，太多了，吃不了! 我还有餐券，电影票，健身卡，都是团购来的，好多都快到期了，我又没时间去。对了，“团购”在美语里怎么说呢？
Kat: Oh. It's called group buying. It's a very popular marketing gimmick now. A lot of my friends back in the U.S. are just as obsessed with group buying as you are.
WQ: 呵呵，我的确是个“团购控”! 不过你刚才说 Group buying is a marketing gimmick. 什么是gimmick？
Kat: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招，噱头。I call group buying a gimmick because it's used by retailers to attract more people to buy products of mediocre quality or popularity.
WQ: 你说得有道理。团购是个促销的花招，一般推出团购的都是小店，新店，团购的东西也不是什么名牌抢手货。I don't think I can ever get a discount on LV purses through group buying.
Kat: That's right. In that sense, group buying is just another kind of price war.
WQ: Price war? 价格战？
Kat: 对。People use group buying because they want a discount. They want to buy things at a lower price.
WQ: 对，其实这和返券、打折差不多，都是商家在打价格战。不过，我也不傻，等他们把价格升上去了，我就不买了，就去找新的团购货!
Kat: Haha. That's exactly how you become a group buying maniac. 好了，说说你今天都学了什么吧!
WQ: 第一：团购是group buying
第二：花招，噱头是gimmick;
第三：价格战是price war. | 
发表于 2016-8-2 11:03:46