BEC中级:颜色问题 (2/2)

英语自学网

BEC VANTAGE 听力训练啦，希望对备考的同学们有所帮助。
全文听写，英式拼法
情景商务英语每日19点更新，BEC中级每日9点更新。

2011080413118265_506_o16.gif

上一期BEC中级：【BEC中级】颜色问题 (1/2)

上一期情景商务英语：【情景商务英语】084 制度（一）1/2
本节目订阅地址：

sub_216.gif

点击订阅更方便。
HINTS
Heinz
Toblerone
Galacall
Frontline
Rene Mackersmann of Parkers and Mackersmann

btn_listen1974116.gif

Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green.
So do you think you can use the same colour as long as your product is different?
Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn't stop someone from using the same colour on, say bicycles.
Can you tell me if there's anything else you can buy the rights on?
Oh, sure. Trademarks mean firms have rights over anything like colour or shape.
Shape as well?
Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate.
So back to Galacall and Frontline. I'd like to know what you think the outcome will be if it ever gets to court. Who'll win?
Well, I'm not the judge, but if the prosecution can prove the colour will confuse customers and damage Galacall's business then they might just win it.
Rene Mackersmann of Parkers and Mackersmann, thank you very much.
You're welcome.