CRI Voices:视频广告大显身手的地方(1)

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■中国国际广播之声（CRI）是中国向全世界广播的国家广播之声。其宗旨是“向世界介绍中国，向中国介绍世界，向世界报道世界，增进中国人民与世界人民之间的了解和友谊”。
■本节目听写包罗万千，涉及经济，政治，科学，文化等，皆在提高沪友听力水平，增进知识，何乐而不为？
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Desperate Housewives
Edward Yu
Analysis International

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American drama Desperate Housewives.
Just one of the many foreign TV shows available for free in China on the internet.
There's also a wide range of domestic programmes.
This is one reason an increasing number of Chinese people are watching TV over the internet.
Another is the government's recent reduction of entertainment shows on Chinese television. Two thirds were scrapped at the end of 2011 after being judged of low taste.
Edward Yu is head of Chinese internet consulting firm Analysis International.
"So advertisers are likely to find alternatives for their advertising dollar. So Online video sharing is definitely a platform that they could like to consider."
And some experts reckon this will mean a boom in online video advertising. Because in China, when you watch a video online, you usually have to watch a commercial, too.