外企白领口语速查速说 Unit 5 部门职能 05 市场部门

英语自学网

　　Markets
        　　市场需求量比较大
        　　in large demand on market
        　　A: Our sales department claims that the stainless steel ones
        　　are in large demand on market.
        　　B: Really? That means we should make adjustment accordingly.
        　　接订单 fill the order
        　　A: Do we have SM57 in stock?
        　　B: Yes,we always try to keep adequate stock.
        　　A: Can we fill this order?
        　　B: No problem.We have enough stock to supply the clients.
        　　查一笔上个月的订单
        　　track down an order of last month.
        　　A: Susan,I wonder if you could track down an order of last month.
        　　It hasnt arrived yet.
        　　B: Certainly.Do you have an order number?
        　　最新款的吸尘器
        　　the latest vacuum cleaner
        　　A: I recommend to you our latest vacuum cleaner this year.
        　　B: Whats the difference?
        　　A: It makes less noise compared with the old ones.
        　　B: And?
        　　A: The design of the appearance is also the fashion development trend
        　　in the future.
        　　贵方觉得我们的产品如何?
        　　How do you like our products?
        　　A: How do you like our products?
        　　B: As a matter of fact,
        　　we shall be obliged if you give us your catalogs,price list,
        　　sales literature and other details of your business together with samples.
        　　试销 trial sale
        　　A: Is this type of vase new?
        　　B: Yes,it is.
        　　This is the most fashionable item for this year.
        　　A: Wed like to order 100 first for a trial sale.
        　　If it is sells well,we will order more.
        　　B: Sorry,according to the regulations of our company,
        　　the minimum order for this item is 200.
        　　大量订购 place a large order
        　　A: If you can place your order within this month,
        　　the present prices are still in effect.
        　　B: I know,but I have to contact our headquarters first.
        　　A: Certainly,and you can report that if you place a large order,
        　　you can enjoy a special discount.
        　　价格上涨 Prices soared/increased.
        　　A: Your prices have soared additional 20% over the last year.
        　　B: The reason is that the price of the raw materials increased.
        　　A: But at present,the price of this commodity is tending downward
        　　on the world market.
        　　B: Well,how about this:
        　　we will lower our price another 5%,
        　　that is our bottom price.
        　　物有所值
        　　High quality deserves high price.
        　　A: Your goods are indeed superior in quality
        　　compared with those of other manufacturers,
        　　but can you cut the price a little bit?
        　　B: Oh, Im sorry.High quality deserves high price.
        　　品质证明书 certificate of quality
        　　A: As long as the quality is good,
        　　it hardly matters if the price is a little bit higher.
        　　B: Dont worry about that.We have a certificate of quality.
        　　商品目录所列的产品规格
        　　specifications shown in the catalogue
        　　A: Weve received the specifications as shown in your catalog.
        　　But the color in the design is not so fashionable in our market.
        　　A: Thats not a serious problem.
        　　We can adjust to your requirements.
        　　销售合同 sales contract
        　　A: This is the sales contract we draft for this deal,
        　　you can have a look first.
        　　B: There seems no article about the terms of payment
        　　and conditions of payment?
        　　A: I just want to discuss with you about this.
        　　Whats your opinion?
        　　B: Opening the Letter of Credit within 30 days
        　　after the shipment will be all right.
        　　分期付款 payment by installment
        　　A: I was wondering if you could by any chance
        　　accept the payment by installment.
        　　B: Whats your specific idea about that?
        　　A: Actually,our idea is that the payment can be separated
        　　into two installments.60% of the total will be paid upon delivery.
        　　And the rest after the final acceptance.
        　　What do you say?
        　　B: I think at least 70% of the total should be paid upon delivery.
        　　A: You can say that again.
        　　销售业绩
        　　sales performance/achievement
        　　A: From this month on,
        　　we will apply the performancerelated pay system.
        　　B: How about last months sales performance?
        　　A: That will be calculated in this months pay.
        　　So you will get a higher salary for your better performance.
        　　B: Well,this kind of reform also can bring more profit to our company.
        　　销售指标 sales quota
        　　A: What is your requirement to agencies?
        　　B: You must fulfill the sales quota of 100 sets per month.
        　　A: If so,how much can we get as the commission?
        　　B: You will get a 10% commission on every machine you sell.
        　　目标客户 target/potential customer
        　　A: How do you define your target customer?
        　　B: We designed a questionnaire to do the research.
        　　A: Whats the consumers response?
        　　B: Almost all the young people have the great interest in our product.
        　　售后服务 aftersale service
        　　A: Your product is nice,
        　　but will the price be on the high side?
        　　B: Our price is absolutely competitive.
        　　You can compare that with the other dealers.
        　　A: Then，how about the aftersale service?
        　　B: Dont worry about that,
        　　our company has sound aftersale service.
        　　调换 replace
        　　A: If there is something wrong with the product after your purchase,
        　　you can get it repalced within 7 days.
        　　We also offer you the aftersale repair service within a year.
        　　A: Will it be repaired free of charge?
        　　B: Yes,but we will charge you after one year.
        　　销售单据 sales receipts/invoice
        　　A: What are the sales documents I need to present to you
        　　when I come to get it repaired?
        　　B: Invoice is a must.
        　　Youd better bring the guarantee certificate together with it as well.
        　　销售技巧 selling skills
        　　A: How do you strengthen the sales personsquality in the training?
        　　B: I always give them lectures on marketing.
        　　A: Whats the specific content of those lectures?
        　　B: Mostly I attract their attention to the selling skills
        　　they must have as a salesperson.
        　　采购商 / 供应商 buyer / supplier
        　　A: I find it more efficient for a buyer
            
            

ensix

        　　to deal with fewer suppliers rather than more.
        　　B: I dont buy your point.
        　　I think more suppliers mean lower price and higher quality.
        　　A: Its not the case in reality.
        　　Buyers can benefit a lot from the reduction in the number of suppliers.
        　　采购数量与采购时机
        　　order quantities and timing
        　　A: Henry,what do you think matters the most in purchasing?
        　　B: Order quantities and timing.
        　　A: Why are they important?
        　　B: How and when to buy is a big concern in reducing cost.
        　　及时采购
        　　Justintime (JIT) purchasing
        　　A: Justintime purchasing seems to be quite popular now,
        　　isnt it?
        　　B: Yes.You know one goal of modern purchasing
        　　is to maintain supply continuity
        　　with the minimum inventory investment.
        　　A: I think the goal of JIT purchasing is zero inventory.
        　　B: Theoretically speaking,it is.
        　　But in practice,that is rarely achieved.
        　　市场调查
        　　conduct a market research
        　　A: I am thinking of doing a new business.
        　　B: What sort of business will it be?
        　　A: Ive been thinking about opening a supermarket.
        　　B: The business will be good if you choose the right location.
        　　Youd better conduct a market research first.
        　　市场定位 market positioning
        　　A: What is the market positioning for our new products?
        　　B: We focus on the teenagers,
        　　their consuming power is increasing day by day.
        　　销售战略 selling strategy
        　　A: Have you predicted our position?
        　　B: Well be the market leader in the near future.
        　　Our selling strategy is the high quality of our products.
        　　市场会变得更规范。
        　　The market will be standardized.
        　　A: What are the opportunities for the next five years?
        　　B: The market will be standardized.
        　　A: And?
        　　B: The government may announce more positive policies
        　　to promote the international business.
        　　市场营销策划 marketing plan
        　　A: How is the marketing plan for the new product going on?
        　　Dont forget to analyze the basic four aspects.
        　　B: Dont worry;
        　　weve already finished the part about product and promotion.
        　　分销渠道 distribution channels
        　　A: What are the distribution channels you have found for our products?
        　　B: Nowadays,the direct marketing is very popular,
        　　such as the internet,telephone,mail, etc.
        　　A: What are the advantages of direct marketing?
        　　B: The most prominent one is reducing the cost.
        　　中间商 intermediary
        　　A: Do you think we should use the intermediaries
        　　to help us with the sales?
        　　B: Absolutely.They have knowledge of customers and their needs.
        　　定价时所定的战略目标
        　　strategic objectives in pricing
        　　A: What are the strategic objectives in your pricing?
        　　B: Im not sure about it.
        　　The least is survival,
        　　but we are trying to achieve profit maximization as well.
        　　特许经营权 franchise
        　　A: Are you planning to go with one of those big chain supermarkets?
        　　B: Yes,that is probably reliable.
        　　A: But a franchise from those big supermarkets must be very expensive.
        　　B: Yes,I am thinking how to avoid investing a great deal of money.
        　　开设海外分公司
        　　Open an overseas branch company
        　　A: Recently,we are preparing to enlarge our business scale further.
        　　B: You mean?
        　　A: We are discussing opening an overseas branch company in the US.
        　　B: Great,thats a big market for us to make the profit.
        　　我们可以把这里的经验运用在分公司的发展上。
        　　We can apply the experience we have here
        　　to develop the branch company.
        　　A: Do we need to hire all the managers and staff in the US?
        　　B: No,the new company cannot be operated by all local people.
        　　A: So we need to send some managers and engineers
        　　from the headquaters to help them?
        　　B: Yes,thus we can apply the experience we have here
        　　to develop the branch company.
        　　当地的商务文化
        　　local business culture
        　　A: We also need the local managers,
        　　because they know the local business culture.
        　　B: Would you please raise an example?
        　　A: For example,when they negotiate with the American clients,
        　　they know better about the difference.
        　　B: It seems we need help from each other.
        　　调整管理风格
        　　adjust the management style
        　　A: Our management in China is traditional,but in America,
        　　we need to adjust the management style to the local culture.
        　　B: Thats right,
        　　the management approach in American culture emphasizes independence.
        　　A: So we have to adjust to the different management
        　　when we are developing the new market.
        　　B: En,only by doing this
        　　can we get the market share in the local market.
        　　没有涉猎到的市场
        　　an untapped market
        　　A: Its time for us to develop a new market now.
        　　So far,Vietnam is an untapped market for our product.
        　　B: So wed better find an intermediary in Vietnam
        　　to help us begin our business there.
        　　潜在市场 potential markets
        　　A: This year we are going to find more potential markets.
        　　B: That means well sell our products to more places?
        　　A: Yes,but we need to remember
        　　that some countries dont welcome the aggressive sales.
        　　B: Youre right.
        　　犯规 break the rules
        　　A: We have to prepare well before we enter into the new market.
        　　In addition to the culture,
        　　we need to understand their law regulations.
        　　B: Yes,its easy to break the rules
        　　if we are not familiar with them.
        　　开发新市场看重的是市场份额。
        　　emphasize the market share when developing new markets.
        　　A: You must remember we emphasize the market share
        　　when we develop the new market.
        　　B: How about the other benefits?
        　　A: Of course,profit is what we want,
        　　but we need to get the customers first
        　　in the fierce competition.
        　　B: Ill take your advice.
        　　短期规划 shortterm planning
        　　A: Whats the shortterm planning of your company?
        　　B: We are preparing to enter new markets in Europe.
        　　A: How do you define your term?
        　　B: Our planning is within next year.
        　　长期规划 longterm planning
        　　A: The longterm planning of our company
        　　is to compete with the Fortune 500 corporations.
        　　B: When do you plan to enter into Fortune 500?
        　　A: I hope we will be on the list in 2010.
        　　那些都是不可避免的挑战。
        　　Those are all inevitable challenges.
        　　A: Can you imagine the challenges for the next 5 years?
        　　B: Those are all inevitable challenges.
        　　A: Can you list some?
        　　B: Like the increasing price of raw materials,
        　　fierce competition and over capacity of the industry.