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2012 was a blockbuster year for Hollywood. Tinseltown’s offerings shattered previous attendance and box office records. Now industry executives are hoping 2013 will be a repeat performance.
2012 was a blockbuster year for Hollywood as it pulled in a performance as big and spectacular as the productions it’s known for.
Last year domestic ticket sales exploded reaching a record-breaking $10.8 Billion; and attendance rebounded to more than 1.3 billion. A far cry from 2011’s 16-year low in attendance a low-point that had some experts believing..."the box office in North America is pretty flat."
Instead in 2012 box office receipts topped 10.7 billion for the first time ever and three movies joined the billion-dollar-club: Avengers, Dark Knight Rises and SkyFall. It’s a comeback story thanks in part to those commercially-minded action films and well-written, highly-produced dramas like Lincoln.
In 2012 we had the perfect storm of movies, just the right combination of film, comedy, sci-fi, action, super heroes and it all played out very, very well for Hollywood.
The 2012 Holiday season was particularly profitable for the studios with The Hobbit and Django topping $33 million opening weekend.
And Les Miserable coming in a close third. With that kind of year-end success, analysts believe 2013 could too be a record breaker, one that could see ticket sales surpass $11 billion.
Even still, experts say, if Hollywood wants to repeat years like this one, they must continue to look far beyond the domestic North American market.
Janet Yang, Hollywood Film Producer, said, "They now have to really look at the world as a piece an there are other markets besides China that are growing, Russia, India"
Because it’s the global market that will yield even more record-breaking returns.
词汇点拨：
blockbuster n.轰动，巨型炸弹
rebound v.弹回, 振作, 反作用于
avenger n. 复仇者
profitable a.有利可图的，有益的
新闻资讯：
美国电影协会(MPAA)发布的最新报告显示，好莱坞电影在2012年全球电影票房的收入达到347亿美元并创下新的纪录，这一令业界振奋的消息主要归功于新兴海外市场的崛起，以及美国本土电影市场的复苏。在新兴市场中，中国则超越日本，已经成为海外最大的电影市场。
2012年在中国上映的好莱坞电影共赚得27亿美元，相较于2011年涨幅达到36%。“在中国每天都会增加10块银幕，”美国电影协会的主席克里斯-多德说，“而且中国市场对美国的电影有着很大的需求。”他同时也表示，喜人的数字背后也并非一帆风顺，中国境内的档期安排常常会是另好莱坞公司头疼的问题，比如去年将《黑暗骑士崛起》和《神奇蜘蛛侠》安排在同一时期上映让他们自相残杀。不过克里斯认为总体上中国的环境对于美国电影来说已经大大改善，而惊人的涨幅恐怕也归功于每年允许更多进口片在中国上映的新政策。 |
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发表于 2016-7-12 22:03:31