More and more Chinese young people are getting interested in traveling,
which is a new trend recently. The increasing number of young travelers can be
attributed to the rapid growth of income and the curiosity to explore the
outside world. With more travel, youngsters spend more time in remote areas
rather than big cities and famous resorts. Furthermore, some of them would
choose backpacking. Recent survey showed that many young people want to
experience different culture, enlarge knowledge, and broader their horizon
through traveling.
The giant panda is a kind of gentle animal with a black-and-white coat. It
has been listed as an endangered animal due to its very limited number. The
giant panda is of great significance to WWF (World Wide Fund For Nature). The
panda has been its symbol since its establishment in 1961. The giant panda is
the rarest animal of the bears, mainly living in the forests in south west of
China. Now, there are approximately 1,000 giant pandas. The animal that mainly
eats bamboo is facing many threats. Therefore, to ensure its safety is of
greater importance than before。
The Internet Community of China experienced the fastest development. In
2010, there were 420 million netizens and this number is still running upward.
The popularization of Internet has brought about huge changes. Generally
speaking, different form American netizens who are motivated by real necessities
such as sending emails, on-line trading, doing research, travel planning and
on-line payment, Chinese netizens use Internet out of the need for social
communication. Therefore, they log more generally onto web forums, blogs and
chatting rooms.
The phenomenon of holiday economy shows that Chinese people’s consumption
concept is undertaking great changes .According to statistics, the demands of
Chinese consumers are shifting from the basic necessities of life to leisure,
comfort and personal development .Therefore, the structure of products should be
adjusted accordingly to adapt to social development. On the other hand, services
should be improved to satisfy people’s demand for an improved quality of
life.