双语新闻：YouTube探讨视频收费模式
Google's YouTube in Talks to Let Video Creators Charge ViewersGoogle Inc.'s YouTube video site has been in talks to allow video creators to charge viewers to access their content sometime later this year, said people familiar with the discussions.
知情人士透露，谷歌(Google Inc.)旗下视频网站YouTube一直在探讨一种可能，即从今年晚些时候开始允许视频创建者向观看其内容的用户收费。
The move would add a new revenue stream for YouTube and its thousands of content partners, and it could potentially help the site lure new video creators who want a subscription model rather than rely only on advertising, these people said. YouTube executives have long discussed such a possibility publicly, so the discussions aren't a surprise.
上述人士说，此举将为YouTube及其数以千计的内容合作伙伴增加新的收入来源，还可能有助于该网站吸引那些偏好订阅模式、而非仅仅依靠广告获取收入的新视频创建者。YouTube高管很长时间来一直在公开谈论这样做的可能性，因此有关收费模式的讨论并不让人意外。
'We have long maintained that different content requires different types of payment models,' said a YouTube spokesman on Tuesday. 'There are a lot of our content creators that think they would benefit from subscriptions, so we're looking at that.' He declined to comment further.
YouTube发言人周二说：我们一直主张不同的内容需要不同的收费模式。我们的很多内容创建者认为他们能从订阅模式中获利，因此我们正在研究这种模式。他拒绝进一步置评。
The initiative, earlier reported by Ad Age, could take several forms, these people said.
Ad Age早些时候报道了YouTube的这一想法。上述人士说，具体做法可能涉及多种形式。
In one scenario, video creators would start new channels and charge a subscription fee. In other possible models, creators would charge a fee to viewers who want to get early access to videos, known as 'windowing.' Many video creators say that such models are preferable to converting their free channels into paid ones.
一种可能是，视频创建者将开通新的频道并收取订阅费。其他可能的模式包括，创建者向那些希望尽早看到视频的用户收取一笔费用，这种做法也叫“窗口模式”(windowing)。很多视频创建者说，相比将他们的免费频道转变为收费频道，这些模式更好。
Such 'windowing' models have previously been tested with some success. In 2007 and 2008, online-video creator Revision3 charged viewers a $50 annual fee or $9.95 per month to access videos from an online 'channel' called 'Diggnation' two days before the videos were posted publicly. The company shifted away from the model when it started to focus on selling advertising against the video content, and it said it faced some problems when a few 'techy' viewers posted Diggnation videos on other sites.
在此前的测试中，这种“窗口”模式取得了一定成功。在2007年和2008年，网络电视公司Revision3向其观众收取50美元的年费或每月9.95美元的费用。缴费观众可以在视频公开发布前两天抢先看到Diggnation频道的节目。当该公司开始将注意力转向利用视频内容销售广告之后，它逐渐远离了这种收费模式。该公司表示，它曾经遇到这样的问题，即一些“精通技术”的观众将Diggnation的视频贴到其它网站上。
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