Apple Watch首支电视广告:Running Behind（视频）
苹果推出的第一个 Apple Watch 电视广告, 拉开了接下来数周Apple Watch 市场营销活动的序幕。 广告标题是 "AppleWatch, 重新定义手表 ,和三月 Spring Forward 发布会上的 Apple Watch广告相同, 美术风格也类似 iPhone 和 iPad
广告, 背景歌曲是Holychild 的 Running Behind。
"http://player.youku.com/player.php/Type/Folder/Fid/23625355/Ob/1/sid/XOTI0NTUyNDQ0/v.swf
广告从 Apple Watch 的数码表冠开始, 展示了硬件设计, 系统和软件, 包括天气, 接听电话, 查看地图, Passbook, 音乐.
还有第三方软件 American Airlines, BMW, Fandango。 不过广告的主要焦点, 还是 Apple Watch
的收发信息和健康监控功能. 最后广告以 "真表将至 (The Watch is Coming)" 和发售日期结束。
Running Behind
Holychild
How can I go?
When I just leave you waiting
Drop on the floor, break it to go creative
Where can I leave my father's ride?
Wake me up when the voices die
Do me like you might know my mind
Carry me to the other side
I'm sorry still
For all the lies I'm baiting
I'm human here
People greed and mistaken
Where can I leave my father's ride?
Wake me up when the voices die
Do me like you might know my mind
Carry me to the other side
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
We'll grow apart, baby let's blame the planets
Make a new start, changing as if we meant it
Where can I leave my father's ride?
Wake me up when the voices die
Do me like you might know my mind
Carry me to the other side
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
I'll hold your hand like
It's not hurting me
Help you go through see some true as believe
We're only thing we see
When all we think is eat
Just say my name and tell me that we're better off
And when I'm leaving you
And when I'm loving you
Darling just tell me that the world is ours so gone
Where can I leave my father's ride?
Wake me up when the voices die
Do me like you might know my mind
Carry me to the other side
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
Running, running, running, running behind yeah
I'm always really running behind, yo
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