英语自学网 发表于 2016-12-4 13:30:29

2016年12月英语六级阅读理解100篇:商业经济

  International irade fairs have become extremely important venues For
conducting business. yet very few domestically based sales organizations have an
understanding of how to cake advantage of the opportunities that these shows
present. Unlike U.S. trade shows. at which there is an open display of one's
goods and services and a 1ot of looking but no buying. a European trade show is
relatively closed and only open to those who are there to conduct business.The
U.S. company often will spend a lot of money to set up an open display with
charming sales people with little seniority or authority. The exhibit is saying.
in effect, everyone and anyone is welcome but do not ask too many questions or
expect to conduct any serious business. A comparable German exhibit will be more
like a fortress where savvy gatekeepers will quickly weed out all but the most
important clients who. once allowed into the inner sanctum, will meet directly
with senior managers. The message that this exhibit is sending out is that only
very special people are welcome and that is its privilege to be allowed to
stay.
          In some societies. the first thing people care about is quality ("Is it the
best?"); in other societies, the first thing on a customer's mind is the
cost("How cheap is it?"); and in other countries. the concern is style "'How
does it look?"). The color. size. and quantity of items need to be. considered
in the packaging of any product. The color blue is for funerals in some
countries,smaller items are preferred over large items, and number of items in a
package can be critical. For example. a golf ball manufacturer unknowingly
packaged their golf balls in groups of four and then set 50.000 units to their
Asian distributor who promptly sent them all back, advising the manufacturer to
repackage the golf balls in packages of three.In many of the countries where the
golf balls were to be distributed, the number 4 was equated with death whereas
the number 3 is symbolic of long life. For golfers who are known to he
superstitious, the number of golf balls in each package was more important to
the distributor than the quality of the product.
          1.The author may most probably agree that the U.S. trade shows
are___________.
          A) unsatisfactorily-conducted
          B) businessman-targeted
          C) delicately-decorated
          D) profit-oriented
          2.By comparing the U.S. trade shows and the European ones, the author means
to________.
          A) indicate the advantages of the European trade shows
          B) show the different opportunities provided by the trade shows
          C) prove different people's preference for different trade shows
          D) emphasize the importance of international trade shows
          3.The gatekeepers of the German exhibits can best be described
as“______________”.
          A) restrained
          B) shrewd
          C) modest
          D) decent
          4.The golf balls were sent back to che manufacturer
because_______________.
          A) the distributor was ignorant of the symbolic meaning of numbers
          B) the golfer wanted them to be repackaged
          C) the manufacturer didn’t consider the quantity of items when
packaging
          D) the distributor was not able to sell them all
          5.It can be inferred from the passage that. when conducting business. one
should___________.
          A) put the quality of the product before any other Factors
          B) realize the importance of international trade fairs
          C) employ professional and experienced sales people
          D) cake people's different beliefs into account
      
   

entwo 发表于 2016-12-4 13:41:06


          答案:
          1.The author may most probably agree that the U.S. trade shows
are___________.
          A) unsatisfactorily-conducted
          B) businessman-targeted
          C) delicately-decorated
          D) profit-oriented
          2.By comparing the U.S. trade shows and the European ones, the author means
to________.
          A) indicate the advantages of the European trade shows
          B) show the different opportunities provided by the trade shows
          C) prove different people's preference for different trade shows
          D) emphasize the importance of international trade shows
          3.The gatekeepers of the German exhibits can best be described
as“______________”.
          A) restrained
          B) shrewd
          C) modest
          D) decent
          4.The golf balls were sent back to che manufacturer
because_______________.
          A) the distributor was ignorant of the symbolic meaning of numbers
          B) the golfer wanted them to be repackaged
          C) the manufacturer didn’t consider the quantity of items when
packaging
          D) the distributor was not able to sell them all
          5.It can be inferred from the passage that. when conducting business. one
should___________.
          A) put the quality of the product before any other Factors
          B) realize the importance of international trade fairs
          C) employ professional and experienced sales people
          D) cake people's different beliefs into account
      
   

enone 发表于 2016-12-4 14:22:24


       
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