进出口类商业书信写作案例
1. 向顾客推销商品Dear Sirs, May 1, 2001
Inquiries regarding our new product, the Deer Mountain Bike, have been
coming in from all parts of the world. Reports from users confirm what we knew
before it was put on the market - that it is the best mountain bike available.
Enclosed is our brochure.
Yours faithfully
2. 提出询价
Dear Sirs, Jun.1, 2001
We received your promotional letter and brochure today. We believe that
your would do well here in the U.S.A. Kindly send us further details of your
prices and terms of sale. We ask you to make every effort to quote at
competitive prices in order to secure our business. We look forward to hearing
from you soon..
Truly
3. 迅速提供报价
Gentlemen, June 4, 2001
Thank you for your inquiry of June the 1st concerning the Deer Mountain
Bike. It gives us great pleasure to send along the technical information on the
model together with the catalog and price list. After studying the prices and
terms of trade, you will understand why we are working to capacity to meet the
demand. We look forward to the opportunity of being of service of you.
4. 如何讨价还价
Gentlemen, June 8, 2001
We have received your price lists and have studied it carefully. However,
the price level in your quotation is too high for this market, If you are
prepared to grant us a discount of 10% for a quantity of 200, we would agree to
your offer. You should note that some price cut will justify itself by an
increase in business. We hope to hear from you soon.
Yours truly
5-1 同意进口商的还价
Dear Sirs, June 12, 2001
Thank you for your letter of June the 8th. We have accepted your offer on
the terms suggested. Enclosed our will find a special price list that we believe
will meet your ideas of prices. You should note that the recent advances in raw
materials have affected the cost of this product unfavorably. However, for your
order we have kept our prices down.
Sincerely
5-2 拒绝进口商的还价
Dear Sirs, June 12, 2001
Thank you for your letter of June the 8th. We regret that we cannot meet
your terms. We must point out that the falling market here leaves us little or
no margin of profit. We must ask you for a keener price in respect to future
orders. At present the best discount offered for a quantity of 200 is 5%. Our
current situation leaves us little room to bargain. We hope you will reconsider
the offer.
Truly
6. 正式提出订单
Gentlemen, June 15, 2001
We have discussed your offer of 5% and accept it on the terms quoted. We
are prepared to give your product a trial, provided you can guarantee delivery
on or before the 20th of September. The enclosed order is given strictly on this
condition. We reserve the right of refusal of delivery and/or cancellation of
the order after this date.
Truly
7. 确认订单
Gentlemen, June 20, 2001
Thank you very much for your order of June 15 for 200 Deer Mountain Bikes.
We will make every possible effort to speed up delivery. We will advise you of
the date of dispatch. We are at your service at all times.
Sincerely
8. 请求开立信用证
Gentlemen, June 18, 2001
Thank you for your order No. 599. In order to execute it, please open an
irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be
available until Sep. 20. Upon arrival of the L/C we will pack and ship the order
as requested.
Sincerely
9. 通知已开立信用证
Dear Sirs, June 24, 2001
Thank you for your letter of June 18 enclosing details of your terms.
According to your request for opening an irrevocable L/C, we have instructed the
Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor,
valid until Sep. 20. Please advise us by fax when the order has been
executed.
Sincerely
10. 请求信用证延期
Gentlemen, Sep. 1, 2001
We are sorry to report that in spite of our effort, we are unable to
guarantee shipment by the agreed date due to a strike at our factory. We are
afraid that your L/C will be expire before shipment. Therefore, please explain
our situation to your customers and secure their consent to extend the L/C to
Sept.30.
Sincerely
11. 同意更改信用证
Gentlemen, Sept. 5, 2001
We received your letter today and have informed our customers of your
situation. As requested, we have instructed the Beijing City Commercial Bank to
extend the L/C up to and including September 30. Please keep us abreast of any
new development.
Sincerely
(兼职编辑：段保净）
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