搜索引擎上的购物陷阱
圣诞节将至，Google被揭露搜索引擎首页上存在价格陷阱。
Hints:
Richard Waters
San Francisco
Financial Times
主持：fuzinxia
校对：13blue
翻译&注释：vincit
答疑：betty0925
口语点评：柯奇坦
口语节目地址：http://bulo.hujiang.com/menu/2120/item/850309/
http://t1.g.hjfile.cn/listen/201311/201311270748278322920.mp3Now it's that time of the year what's with Christmas around the corner and many of us will be turning to Google and its search engine to help us find presents online. But according to Richard Waters, San Francisco correspondent of the Financial Times, you may end up paying over the odds if you click on the first thing that shows up on a Google search. The FT did its own research in the US on this and Richard Waters told me what he'd found.
Well, we looked into a new format that Google has for showing products on its search engine when you search for something you might want to buy. So if you, for instance, wanted to buy a camera and you typed that into the Google search box, Google would return you now a panel with pictures of cameras sold by various merchants, showing the prices and the merchants in a picture. However, it turns out that when you click on these things and go through to buy, at least in the US, you're often paying, in fact, nearly always paying substantially more than you would. If you went elsewhere in Google, if you went to the Google shopping service, which is a comparison shopping engine and you typed in the same product and looked around, you'd find the merchants selling it a lot cheaper.又到了一年一度的圣诞节，家家户户就要开始上网用谷歌搜索礼物了。但是《金融时报》驻旧金山记者Richard Waters说，你要是点了谷歌搜索结果的第一条，那恐怕就要做冤大头了。《金融时报》特意在美国进行了调查，Richard Waters将为我们带来他们的调查结果。
我们研究了谷歌新的排名机制，也就是说当你输入你想买的东西的时候，谷歌会以怎样的顺序呈现搜索结果。比如说你想买个相机，在搜索框里输入相机以后，谷歌会给出一个方框，里面是来自各个卖家的产品信息，附带图片和价格。但是我们发现，如果你经由这些链接点击购买，那最后几乎总是比一般价格要高上许多，至少在美国是这样的。如果你用谷歌搜索该产品，并从其他入口进行购买，比如谷歌的比价服务（一个购物比较引擎），你会发现这些商家给出的价格要便宜不少。
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