无孔不入的广告业
自打古埃及人树起纸草广告牌，广告业一路发展而来充斥着现代人的生活。
Hints:
Victorian
Madison
Marie Keyworth
Pears Soap
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校对：13blue
翻译&注释：vincit
答疑：betty0925
口语点评：Eva酱
口语节目地址：http://bulo.hujiang.com/menu/2120/item/800493/
http://t1.g.hjfile.cn/listen/201307/201307310752431642373.mp3But first today the world of advertising has come a long way since the days when ancient Egyptians would stick up papyrus billboards, plugging mummy embalming services or advertising construction jobs on the pyramids, through handbills, posters, enamel signs and glossy magazines to radio jingles, TV commercials, direct mail and now the Internet. In late Victorian Britain, it was some hugely successful advertising which created the world's first legally registered brand - Pears Soap. In Prohibition America, it was sophisticated tobacco advertising campaigns which gave birth to modern mass advertising and the rise of Madison Avenue. Well today, worldwide advertising is worth around $500 billion a year. World Business Report's Marie Keyworth takes a little trip through ad land.
In our busy modern lives, it's hard to escape advertising. There're hundreds of companies clamouring for our attention trying to sell us their product, service or experience. Step out onto the street and adverts are on the sides of buses, on billboards. And of course pop into your local news agents, and you can buy any number of magazines and newspapers. Leafing through the pages of this paper, there're adverts for Internet service providers, a bank. And with TV and radio, this all makes up the traditional world of advertising. And of course these days, things are changing fast. Reach into my pocket, and there's my smartphone and it offers advertisers a whole new channel for winning my attention and of course another selling opportunity. Connected to the Internet, my phone knows where I am and it can know what I'm looking for.今天首先带来的是广告业的报道。广告行业从古埃及发展到今天，已经由最初宣传木乃伊防腐处理服务和刊登金字塔建造招聘信息的招纸莎草公告牌发展到了互联网，中间经历了传单、海报、漆牌、杂志彩页、之声广告、电视广告和直邮。在维多利亚时代末期，是广告宣传的巨大成功造就了世界上第一个合法注册品牌——梨牌香皂。在美国禁酒令时期，是精致的烟草广告促成了现在大众广告业以及麦迪逊大道的崛起。而现在，全球广告行业每年创值约有5000亿美元。来自“世界经济报告”的Marie Keyworth为我们带来报道。
在现代繁忙的生活中到处充斥着广告，我们无处可逃。成百上千家公司都在努力吸引我们的注意力，向我们推销他们的产品、服务或体验。一走上街头就会见到公交车两侧以及宣传板上的广告。走进任意一家当地报刊亭都能买到无限量的期刊报纸，随便翻看就能发现互联网提供商、银行等各种广告。以上这些再加上电视和广播，就构成了传统广告业的全部。当然，现如今这个世界在快速发展着，兜里的智能手机成为了广告商吸引我们注意力的全新手段，当然这也是个推销的好机会。连上网，我的手机不仅能知道我的位置，还能知道我在寻找的商品。
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