【美国人物志】雷·克拉克(5/6)
雷·克拉克(Ray Kroc,1902年10月5日-1984年1月14日),美国企业家,生于伊利诺伊州。1955年,他接管了当时规模很小的麦当劳公司的特许权,将其发展成全球最成功的快餐集团之一。他被《时代》杂志列为全球最有影响力的企业创始人之一。1974年开始,他成为圣地牙哥教士棒球队老板。Hints:
Ray Kroc
McDonald's
Hamburger University
http://t1.g.hjfile.cn/listen/201202/20120222110257576885.mp3Ray Kroc was good at identifying what the public wanted. He knew that many American families wanted to eat in a restaurant sometimes. He gave people a simple eating place with popular food, low prices, friendly service and no waiting. And all McDonald's restaurants sold the same food in every restaurant across the country. Ray Kroc established rules for how McDonald's restaurants were to operate. He demanded that every restaurant offer "quality, service and cleanliness." People lucky enough to get a franchise must complete a program at a training center called Hamburger University. They learn how to cook and serve the food, and how to keep the building clean. More than 65,000 people have completed this training.
McDonald's began to expand around the world in 1967. Ray Kroc's business ability made McDonald's the largest restaurant company in the world. There are now more than 30,000 McDonald's restaurants on six continents. The company operates in about 120 countries. Every day, McDonald's restaurants around the world serve about 50 million people.
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