【尼基塔】S01E14(03)Michael的突然来访
Michael: You'll have to let us know the next time you have a gig. Maybe we can make a company outing, write it off as market research. Thank you.Nathan: What type of marketing do you guys do? Alex doesn't talk much about work.
Alex: I like to keep my work life at work and not to __(1)__ me home at night.
Michael: Well, our specialty is __(2)__ marketing. We create memorable personal experiences that keep the customers coming back for more.
Nathan: It must pay well. I know that rents are __(3)__ in this building.
Michael: Oh, yeah. The company pays for all this. Apartment, car, wardrobe.
Alex: I'm a lucky girl.
Michael: Well, they are tools of the trade.
Nathan: Trade.
Michael: Alex is like a __(4)__ ambassador. Her image is key component of what we sell. And it has to live up to the expectations of our clientele.
Nathan: And what kind of expectations are we talking about here?
Michael: You know, the usual. Attractive, available, and always up for a good time. You see, the marketing is always about wish __(5)__. That's exactly what Alex does. She makes her clients' every wish come true.
http://t1.g.hjfile.cn/listen/201302/201302040923579029500.mp3follow
relationship
crazy
brand
fulfillment迈克尔：下次你有约会时一定要事先通知我们，也许可以把它变成公费旅游，以市场调研的名义报销。谢谢。
内森：你们做的是什么形式的市场营销？艾丽克丝不怎么谈工作的事。
艾丽克丝：我只想工作的时间处理工作，不想把它带进私生活。
迈克尔：我们的专长是关系营销，我们创造令人难忘的体验吸引了众多回头客。
内森：那收入肯定不菲。我听说写字楼的租金很贵的。
迈克尔：对，这些都是公司出的钱。公寓，汽车，服装。
艾丽克丝：我很幸运。
迈克尔：它们都是做交易的工具。
内森：什么交易。
迈克尔：艾丽克丝好比一名形象大使，她的形象是我们的卖点，它必须要瞒着我们顾客的期望值。
内森：这个期望值指的是什么？
迈克尔：常规的那种，迷人的，随时有空共度美好时光。营销这玩意总是对欲望的满足。这正是艾丽克丝的工作，她可以满足顾客的一切愿望。
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