超级碗决战前夜(2/3)
概述：本次超级碗决赛对阵双方教练竟是亲兄弟，比赛吸引眼球的同时也促进着相关经济活动的开展。Hints:
Super Bowl
Baltimore
John Harbaugh
Jim
Ravens
NFL
49ers
Louisiana
Volkswagen America
Reuters
校对：lexie0406
翻译&注解:Vera-M
组长： 风动静泉
答疑： 艾晴墨
发音点评： babylonsky
本期材料发音模仿地址：http://bulo.hujiang.com/menu/11885/item/729180/http://t1.g.hjfile.cn/listen/201302/201302041122168245507.mp3This Super Bowl game is unusual because the head coaches of the two teams are brothers. Baltimore's John Harbaugh is the older of the two. Younger brother Jim formerly played for several professional teams, including the Ravens. He was a college football coach before moving to the NFL last year to lead the 49ers.
The Super Bowl is not only a popular event to watch, but it also increases economic activity in the United States. Many people hold Super Bowl parties, spending lots of money on food, drinks and activities. Officials estimate the game will bring $434 million to the Louisiana economy and increase the number of visitors to the state.
A major part of the economic activity is coming from large companies that plan to advertise their products on television during commercial breaks. Companies are spending up to $400 million for a single 30-second advertisement. But businesses would not spend this much money if they did not think it would lead to increased sales. The head of Volkswagen America told the Reuters news agency that the company's recent Super Bowl ads have resulted in a doubling in the size of its business.此次超级碗冠军赛不同寻常的地方在于双方教练竟是亲兄弟。乌鸦队教练约翰·哈博是兄长，弟弟吉姆曾在包括乌鸦队在内的几只职业球队中效力，他在去年进入NFL执掌49人队之前曾是大学橄榄球队教练。
超级碗不仅是一门体育盛事，更能带动美国的经济活动。很多人举行超级碗派对，在吃喝玩乐等活动上消费颇多。据官方估计，超级碗不仅会为路易斯安那州带来4.34亿美元的经济效益，也会为该州吸引大批游客。
超级碗冠军赛期间经济活动的主要部分来源于为宣传产品准备在电视插播期间投放广告的大型公司。单单一条30秒的广告，公司就需为其投入多达4亿美元。不过，如果公司认为广告效益并不足以提高销售额，他们将不会耗资如此。大众汽车美国公司的负责人对路透社表示，公司上次的超级碗广告已经使其业务规模扩大了一倍。
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