惟诚可以破伪，惟实可以破虚
怎样更容易获取信任 -- 诚信透明简单自信Hints：
non-verbal
over-complex
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口语地址链接：http://bulo.hujiang.com/menu/2120/item/708807/http://t1.g.hjfile.cn/listen/201212/201212180600552002882.mp3Transparency is another fashionable remedy, and has become technically easy. It can be achieved merely by pushing information into the public domain. But since lots of people won't find the information, or find it obscure, or will not be able to work out whether to trust it, transparency too is no guarantee that others will be more likely to trust.
When we're wondering whether to trust others, the most useful evidence of trustworthiness is usually simple, sometimes non-verbal communication of evidence of trustworthiness.
A shop that takes back unwanted purchases, no questions asked, communicates that it is confident about the quality of its products, and is likely to be trusted.
A business that deals well with complaints, as opposed to sending customers to a so-called helpline to talk to people who inflict scripted conversations, is more likely to be trusted.
Professionals who take the time to listen, who use plain language, who open themselves to check and challenge, who offer others opportunity to judge their honesty, competence and reliability are more likely to be trusted.
Where others are visibly risking their own money or reputation, where they have skin in the game, they are more likely to be trusted. Where statistical evidence is competent and well-communicated, it is more likely to be trusted. Conversely, communication that is evasive, over-complex, incomplete or incompetent, defeats trust.透明度是另一个时髦的解决办法，而且严格说来很容易实现。只通过公开信息就可以做到透明。但是因为很多人找不到信息，或者觉得信息晦涩难懂，或者不能确定是否应该相信信息，所以透明度也不能保证得到他人的信任。
当我们不清楚是否应该信任别人时，最能证明可信度的证据通常很简单，有时无需言语交流。
一家商店如果二话不说就接受顾客退货，则表示它对自家的商品质量充满信心，因此很可能获得信任。
一家公司如果对投诉处理得当，而不是打发顾客去所谓的热线电话，让他们和只会照本宣科的人对话，则更可能获得信任。
专业人士如果耐心花时间倾听，说话平白易懂，坦诚接受监督和挑战，允许其他人评判他们是否诚实、有何才干、是否可靠，则更可能获得信任。
人们如果做事时明显冒着失去自己的金钱或名誉的风险，赌上了自己的身家，则更可能获得信任。如果成功传达了充足的统计学数据，则更可能获得信任。相反，如果信息含糊其词、极为复杂、不完整、不充分，则无法获得信任。
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