福特重振林肯 老树再开新花
福特大力打造新一代林肯豪华车型，而价格并非高不可攀。
Hints:
Lincoln
Ford
Ben Thomson
Jim Farley
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主持：fuzinxia
校对：13blue
翻译&注释：lulu3496
答疑：betty0925
口语点评：唔哈哈哈哈哈哈
口语节目地址：http://bulo.hujiang.com/menu/2120/item/703002/http://t1.g.hjfile.cn/listen/201212/201212050515389453518.mp3Trust your instincts, remember where you came from and then go somewhere
What you're hearing there is Ford's latest effort to re-launch its flagging-premium Lincoln brand. The US car company has just embarked on a huge advertising campaign to breathe new life into the Lincoln. But can Ford convince people to buy one of its luxury cars given its own somewhat musty image? Our reporter in New York is Ben Thomson.
Yeah, it does really seem like a mass-market brand, doesn't it? And we've seen today, of course, that Ford's sales in November rose at 6% on the same period last year. So they are heading in the right direction. But the big challenge for Ford and the other big carmakers of course is how they can make more money from each of those customers. Well, one way that Ford says it can do that is to offer a premium brand that'll offer extra features and services and that sort of thing. But Ford's saying that premium doesn't necessarily mean it will come at a premium price. It will be more expensive but not necessarily the sort of expense which would associate with a luxury car. And now I spoke to Jim Farley. He's a vice president of Ford. And he told me that there's still a lot of demand from people who've been putting off buying a car in the last few years because of that recession.相信直觉，记住你来自何处，并将去向何方。
现报导，福特最近全力以赴，重新发布正走下坡路的高端品牌林肯轿车。这家美国汽车公司正开展大规模宣传攻势，希望赋予林肯轿车新的生命。但福特轿车的形象有些老旧过时，该公司能说服大家购买其豪华轿车吗？驻纽约记者本·托马森报道。
是的，福特轿车看起来确实像普通大众品牌，不是吗？当然，现在我们看到福特汽车11月份的销售量比去年同期增长6%。可见他们正在往正确的方向前进着。对于福特及其他大牌汽车制造商来说，最大的挑战当然是如何从每名消费者中挣到更多的钱。福特表示，他们能做的其中一种方法是提供高端品牌轿车以及与之相配套的额外产品特性和服务，诸如此类的东西。但是福特说，高端品牌并不一定意味着高端价格。它可能相对较贵，但是不会贵到与一般奢侈品轿车相提并论的程度。我采访了福特公司副总裁吉姆·法利先生。他告诉我，目前人们对汽车仍有很大需求，因为过去几年经济萧条，他们推迟了买车的计划。
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