大数据 大变革
呈指数增长的数据究竟会创造什么样的价值。
Hints:
Oxford
Michael Chui
McKinsey Global Institute
McKinsey & Company
主持：shenyubin
校对：cryforwhat
翻译&注解：cjsfight
答疑：赤_月
口语点评：Mornight
口语节目链接：http://bulo.hujiang.com/menu/2120/item/698419/http://t1.g.hjfile.cn/listen/201211/201211250850435453218.mp3Now I'll admit I was a little sceptical about this whole big data idea. Mankind has always been very keen on collecting data. What's a library if not a big data repository? So isn't big data just more of the same? The Business Daily editor decided I needed some re-education and sent me to a big data conference in a city famous for its ancient libraries - Oxford. That's where I met Michael Chui, one of the principals at the McKinsey Global Institute - the management consultant McKinsey & Company's research arm. I ask Michael what makes big data different from just, well, data.
"Well, we do think there are some new trends which are converging that allow companies and others to create value. So first of all, if you look over the past 25 years, data has moved from, that has generated, has moved from almost 100% analogue to 100% digital. And that's changed the ways in which you create value. The reason that data continues to explode exponentially are there are new sources of data. And what's interesting about some of that data is it's unstructured, unlike the data that fits nicely into rows and columns in databases. Things like audio and video and status updates, those things just don't fit nicely into our traditional forms of databases. And that means a lot of innovation has to occur."现在我得承认我对“大数据”这一概念有些疑问。人类一直都热衷于搜集数据。若没有海量数据存储库，图书馆还能作何用？所以，大数据是不是更加如此？每日财经编辑认为我需要进一步学习，并将我送往一个大数据会议，所在地是牛津，一个因各种历史悠久的图书馆而颇负盛名的城市。在那里我遇到了迈克尔·崔，他是麦肯锡国际研究所的校长之一，该研究所为管理咨询公司麦肯锡的研究机构。我询问迈克尔是什么让大数据在数据中与众不同。
“嗯，我们确实认为目前有一些新的趋势正在形成，并允许公司和其他人创造价值。所以首先，如果回首一下过去25年产生的数据的流向，它们是从几乎百分之百的模拟数据向百分之百的数字数据转移。这就改变了我们创造价值的方式。而数据以指数不断增长的原因是有新的数据源存在。有趣的是，一些数据是非结构性的，并不能够很好地存储在数据库的行列中。例如音频和视频以及状态更新，这些都不是传统形式的数据库能够妥善处理的，这也意味着我们需要更多的变革。”
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