叫座的不一定是好片 叫好的不一定能赚钱
奥斯卡与好莱坞制片厂的真正追求——艺术虽美好，利润更重要。HINTS：
Oscar
Academy Awards
Hollywood
Best Picture Award
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主持：baizhixian
校对：cryforwhat
翻译：cjsfight
答疑：liuczhihttp://t1.g.hjfile.cn/listen/201202/201202260535104954652.mp3This Oscar's night, as usual, I plan to make a big bowl of popcorn, settle down on my couch and watch the Academy Awards. Hollywood's annual tribute to itself is a star-studded extravaganza where film studios honour their finest work. The major categories like the highly-coveted Best Picture Award represent the studios' most artistic and most imaginative films, but not, it seems their most profitable. The nine films nominated for Best Picture have earned a respectable sum over $900 million worldwide. They've averaged about $100 million each. But the nine biggest box office hits have earned $7.25 billion worldwide and they've averaged over $800 million each. That staggering sum shows that the studios are, above all, businesses. Making art is nice, but the real money is in boy wizards, vampire romance and giant robots.
If the studios are businesses though, what business are they in? Surprisingly, it's not making movies. Studios don't produce movies. Production companies produce movies. They are the ones who develop scripts, hire directors, cast actors and actually shoot film. The studios, broadly speaking, are in the rental business. They rent production companies, the sound stages needed to film movies. They rent the props to dress the sets. They rent their distribution system to get movies into theatres, and their marketing departments to get paying customers into seats. Most important, they rent the money needed to pay for all of these. That financial muscle has always given the studios their power. Making a movie is an expensive undertaking. Controlling the money let the studios pick which movies were made, who became a star and who became a has-been.本次奥斯卡之夜，我还会像往常一样捧着一大碗爆米花，靠在沙发上看奥斯卡金像奖——好莱坞的年度盛宴，巨星云集的娱乐盛典，电影制片厂奉献他们最出色的影片。主要的类别，例如最梦寐以求的最佳影片奖项代表了工作室最富有美感和想象力的电影，但似乎并不是最卖座的。获得最佳影片提名的九部电影赚足了全球九亿多美元的可观收入，平均每部在1亿左右。但是九个最大票房全球收入达七十二亿五千万，平均每部超过8亿。这令人瞠目的总额证明了电影制片厂首先是个商业组织。搞艺术很好，但是真正的盈利是在男巫师，吸血惊情和机器人。
倘若这些制片厂真的足够商业，那么他们所经营的商业种类又是什么？惊人的是，他们经营的业务并不是制作电影。制片厂不生产电影。制作公司生产电影。他们才是真正挖掘剧本，雇佣导演，选演员及最终拍摄电影的人。总的来讲，制片厂属于租赁业务。他们租借制片公司和影片需要的摄影棚；租赁道具来布景，租赁他们的配电系统将影片推入影院，以及他们的市场部门让买票的顾客有座位可坐。最紧要的是，他们租用影片来偿付这一切。这一金融大头总会赋予这些制片厂力量。制作电影是个昂贵的差事，要控制现金流，让制片厂挑选要制作的影片，谁会成为明星，谁会成为明日黄花。
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