英国文化交流处:业余爱好当饭吃，有爱有钱惹人羡（第二部分）
Hints:
MySpace
Cambridge
全文英式拼写
http://t1.g.hjfile.cn/listen/201202/201202100309178957377.mp3
Do you think it's important to love what you do?
Yeah, absolutely. There has to be passion for the product.
So it's the product that's important?
Again yeah – get the product right and everything else is simple. The marketing will look after itself. This is
why the net has produced so many successful amateurs – the marketing is done by "word of mouth" so to
speak, people just tell each other about a site that's cool, especially through networking sites like MySpace and
Facebook.
Marketing isn't important?
Well, of course it is, I’m sure there are marketing amateurs out there too – people who love what they do!
But I firmly believe that you can't market a poor product. That's essential.
Your father was a successful businessman too, and you studied at Cambridge. Does having such a
background help?
I'm from a wealthy family, yeah, I've never denied it. That helps, obviously. It's given me time, time above
all is the most important thing, time to experiment and make mistakes and not have to worry too much. But
that's not a key thing in the rise of the amateur.
Are you sure?
Yeah, I am. "Love not money"...that's my motto!
Thanks.你觉得去喜欢自己的工作这点是不是很重要？
那当然是一定的。酝酿产品的过程中热情可是必不可少的。
你是说重要的是产品？
像我刚才说的那样，是的 – 如果产品做到位了，其他的一切也就很简单了。之后的市场也就水到渠成了。那也是为什么网络产生出这么多成功业余爱好者的原因 – 就是说市场是靠“口口相传”来做的，一个地方很赞的话，人们就会互相转告，尤其是通过像MySpace和Facebook这类社交网络的方式。
市场难道不重要吗？
嗯，当然不是。我肯定我们身边可有不少这些做市场的业余爱好者 – 喜欢自己工作的人！但是我坚信你不可能为一个很蹩脚的产品找到好销路。那是基本原则。
你父亲过去也是个成功的商人，而且你上过剑桥大学。你的这些背景对你有帮助吗？
我家里经济条件是很好，是啊，我对此也不曾否认过。它对我确实有帮助。我的背景让我有时间，时间可是特别重要的，让我有时间去试练去犯错，不用顾虑太多。但是要成为一个业余爱好者的话，这都不是关键因素。
你确定真是这样？
我确定。我的人生格言就是…“钱财比不上，有爱才重要“。
谢谢
页:
[1]