Market Leader 商业领头羊
Helen: This is Real English from BBC Learning English. I’m Helen.Zoe: 大家好，我是刘佳。
Helen: Today we’re going to look at words and phrases that have recently become part of the English language.
Zoe: 今天的地道英语，我们一块儿来学习当代英语中出现的流行词汇和新的表达方法。
Helen: Today’s new expression is ‘market leader’.
Zoe: Market leader. Market..市场和leader..领导人? 这两个词在一起说是什么意思呢?
Helen: Well, it’s quite simple really. Market leader means either the company that sells the most of a particular type of product, or the product itself that sells the most.
Zoe: 慢点儿，慢点儿，我怎么听着有点儿晕啊？
Helen: well, listen carefully. if you had a company selling computers and you sold more computers than any other company, you would be the ‘market leader’.
Zoe: 哦，market leader的意思就是指 某样商品销售额最高的公司。
Helen: that’s right. it can also mean the product.
Zoe: Market leader也可以指一样最叫卖的商品。
Helen: yes. You could say Coca Cola is the market leader.
Insert
A: It’s nice to meet you, Mr. Antonelli. Now, could you tell me about your company?
B: Of course. I represent White Electronics. We are the market leader in domestic appliances in Western Europe.
A: Everywhere I went in England I saw those new mini cars.
B: Yes, I think they are the market leader for small cars in the UK.
Zoe: Do you have a mobile phone?
Helen: of course, I can't live without my mobile.
Zoe: alright then, where did you buy it?
Helen: I bought it from a company that is the market leader.
Zoe: Why?
Helen: Well, the market leader usually offers quality products.
Zoe: I see.
Helen: And my mobile phone is very good. I’m not surprised it comes from the market leader.
Zoe: let's hope it will last you a long time.
Helen: I hope so too. Anyway before we go let’s recap – market leader –
Zoe: 指的是 销售额最高的公司，或者是在市场上卖的最好的一样商品。
Helen: You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.
Zoe: See you next time.
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