2016年6月大学英语六级考试阅读答案解析：互动广告
2016年6月大学英语六级考试中有一篇阅读是关于互动广告的，文都教育及时给大家整理了仔细阅读第一篇答案的答案解析，供大家参考。
参考答案：
46. 正确选项 D。 Interactive television advertising has not achieved the anticipated results.
解析：原文第一段当中,当Colin Dixon 说过去的十年和二十年一直是互动电视广告年时，实际上是表现了一种无奈，这是因为互动电视广告十年前就有人提出来了，但是一直没有取得预期效果。因此D选项是正确选项。
47. 正确选项 C。 Somewhat doubtful.
解析：C 选项“Somewhat doubtful”与原文第二段的“with some skepticism”对应，因此C是正确选型。
48. 正确选项 C。 It has placed TV advertising at a great disadvantage.
解析：C选项“ It has placed TV advertising at a great disadvantage. ”与原文“has caused advertisers to worry that their commercials will be skipped.” 对应。
49. 正确选项 B。 It has done well in engaging the viewers.
解析：B选项“It has done well in engaging the viewers. ”与原文“interactive advertising can engage viewers in a way that 30-second spots do not. ”对应。
50. 正确选项 A。 They may be due to the novel way of advertising.
解析：A选项 “ They may be due to the novel way of advertising. ”与原文“that may be a result of the novelty”对应。
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