2016英语六级听力改革练习42
2016年6月起大学英语四六级考试听力部分有重大调整。陪伴了中国大学生十几年的“短对话”和“短文听写”将退出历史舞台，取而代之的是短片新闻听力和学术讲座。接下来，同学们可能需要花费很多时间来适应新的听力考试模式，四六级考试网给大家提供英语六级听力在线练习内容，听力的复习没有捷径，只能多听多练了。点击下载听力素材练习.mp3【注意：答案在第二页哟~】
听力习题：
29.
A. They were expensive.
B. No one believed them.
C. They were unsuccessful.
D. They were often not welcomed.
30.
A. They realized some companies exploited themovement.
B. They didn't know what to do.
C. They didn't realize some companies made false claims.
D. They didn't like green advertisement.
31.
A. They became more popular.
B. They were more regulated.
C. They became better produced.
D. They became less honest.
听力材料： Passage Two
Over the past decade, the environmentalmovement has exploded onto the minds ofmainstream consumers, a fact not lost on marketersand advertisers. Green advertising started in themid-1980s when issues of the environmentmuscled their way to the forefront of marketing.Advertisers saw the consumer desire forenvironmentally safe products and tried to meet the demand as quickly as possible. Notsurprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Manyadvertisers embraced a genuine concern for the environment. But consumers realizedthat some companies made false claims and exploited the movement, using such nebulousterms as "environmentally friendly" and "green". Consumers grew wary of environmentalappeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved theroad to a second wave. In 1992 the Federal Trade Commission established guidelines for greenmarketing, followed shortly by state governments. California passed particularly stringent laws,setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According tothe state's court, "California seeks to guard against... potentially specious claims orecological puffery about products with minimal environmental attributes." Texas,Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the GoldenState's lead. The rigid regulations have left a number of advertisers confused and frustrated,although some feel that environmental claims have already peaked and are on their way out.Some believe that we've now entered green advertising's third wave, where environmentalconcerns are now part of the mainstream.
Questions 29 to 31 are based on the passage you have just heard.
29. What were some early problems with the first wave of Green advertisements?
正确答案：C
解析：文章提到，第一代的绿色广告因为市场营销不佳，所以受到重创，也就是说，很不成功，故选C。
30. What do we know about consumers from the passage?
正确答案：A
解析：文章提到，消费者意识到有些公司在讲假话并且滥用绿色革命运动，故选A。A与C意思相反，答案常在两者间选。
31. How did Green advertisements change after the first wave?
正确答案：B
解析：文章提到，两个法令的出台为第二次绿色广告浪潮铺平了道路，故选B。
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